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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

atmos x ASICS GEL-KAYANO 14 Looks to Tokyo Nightlife Scene
Footwear

atmos x ASICS GEL-KAYANO 14 Looks to Tokyo Nightlife Scene

Landing in a spacey colorway.
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12.6K   0 Comments
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ASICS GEL-KAYANO 14 Rings in 2024 With an All-Grey Hue
Footwear

ASICS GEL-KAYANO 14 Rings in 2024 With an All-Grey Hue

Landing on new year’s day.
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8.9K   0 Comments
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ASICS GEL-KAYANO 14 Surfaces in a Sleek Black and Silver Colorway
Footwear

ASICS GEL-KAYANO 14 Surfaces in a Sleek Black and Silver Colorway

Arriving next year.
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13.3K   1 Comments
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ASICS GEL-KAYANO 14 Lands in “Rusty Brown”
Footwear

ASICS GEL-KAYANO 14 Lands in “Rusty Brown”

Dropping before the end of the month.
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4.0K   0 Comments
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ASICS Rolls Out Retro Throwbacks of Its Heritage Running Shoes In New “Vintage Tech” Lookbook
Footwear

ASICS Rolls Out Retro Throwbacks of Its Heritage Running Shoes In New “Vintage Tech” Lookbook

Presented by ASICS
Including revamped iterations of the cult-classic GEL-KAYANO 14 and GEL-NYC.
Presented by ASICS /
11.1K   1 Comments
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HIDDEN.NY x JW Customs Drops ASICS GT-2160 "Crystal Pine 0.5" Collaboration
Footwear

HIDDEN.NY x JW Customs Drops ASICS GT-2160 "Crystal Pine 0.5" Collaboration

Including an ASICS apparel collaboration to go along with the shoes.
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6.7K   1 Comments
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The Joe Freshgoods x New Balance 990v4 "Belly" Collection Drops a Dime in This Week's Best Footwear Drops
Footwear

The Joe Freshgoods x New Balance 990v4 "Belly" Collection Drops a Dime in This Week's Best Footwear Drops

Coming alongside the GALLERY DEPT. x ASICS GT-2160, Stüssy x Nike Air Flight 89, Solefly x Air Jordan 8 “Mi Casa Es Su Casa” and more.
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19.5K   2 Comments
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GALLERY DEPT. and ASICS Officially Announce Their Paint-Splattered GT-2160 Collaboration
Footwear

GALLERY DEPT. and ASICS Officially Announce Their Paint-Splattered GT-2160 Collaboration

Each pair of the paint-splattered runner features unique embellishments.
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32.0K   10 Comments
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Editors’ Picks: Our Favorite Sneakers of 2023
Footwear

Editors’ Picks: Our Favorite Sneakers of 2023

The Hypebeast team shares its favorite pickups of the year.
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24.2K   7 Comments
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ASICS Serves Up the GT-2160 In New "Cream/Pure Silver" Colorway
Footwear

ASICS Serves Up the GT-2160 In New "Cream/Pure Silver" Colorway

The revitalized retro runner is rounding 2023 off on a high note.
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6.8K   0 Comments
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Hypegolf List: The Best Golf Shoes of 2023
Golf

Hypegolf List: The Best Golf Shoes of 2023

Reliving the last 12 months in golf footwear.
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16.0K   0 Comments
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Above the Clouds Teases Three New Iterations of the ASICS GT-2160
Footwear

Above the Clouds Teases Three New Iterations of the ASICS GT-2160

With the color palette more neutral this time around.
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7.6K   0 Comments
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