Central Saint Martins Students Team With PUMA for “Day Zero” Collection
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Read More
Latest Collections
RS-X³s, Future Riders and Ralph Sampson Lows inspired by the threat of water shortages in the modern-day world.
Each company has warned of strained Chinese business.
Striking neon tones abound on basketball-inspired footwear and apparel.
Conceptualized and co-directed by Cole himself.
Introduced with a lookbook starring Kyle Kuzma.
Combining track and sailing-inspired details with bold colorblocking.
Top-tier fan service.
Complete with gold rings, chevrons and a score tally.
Inspired by the seminal album’s iconography and Def Jam’s original colors.
Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.
With a new campaign featuring Lauren London, YG and others.
Load More
