PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes
Ready to ride.
PUMA, in its mission to reignite OG silhouettes, has turned the original 1980s Fast Rider OG into two new silhouettes: the PUMA Future Rider and PUMA Style Rider. In the ’80s, PUMA transitioned into blending performance and running shoes into lifestyle options. Now, the brand has fully realized the potential of this move by bridging the gap between performance and street style in these latest two designs for men and women. True to their name, the eye-catching kicks are ready to ride, showcased by bikers, skaters and runners in the video above.
As masters of reimagining vintage silhouettes into contemporary fashion, PUMA is at the forefront of bold casual footwear that doesn’t sacrifice on its signature innovations. In the PUMA Rider, the wearer leads the way, journeying through the city and running the streets, as wonder takes over the mind of the dreamer. Operating in a world of playful colors and peak performance capabilities, the latest technological upgrades in the all-new Federbein shock absorbing RIDERFOAM deliver an ideal collection for the curious mind and steady traveler, as the shoes seamlessly transition from movement to movement for those seeking thrill that won’t be ceased. Utilizing expansive high-vis colorways and new material play, there’s no question both of these shoes display the future of PUMA’s aptitude for versatility and utility that doesn’t compromise style.
The PUMA Future Rider and PUMA Style Rider are available now on the brand’s website. The Future Rider retails for $80 USD and the Style Rider for $100 USD.
