Nobody Gets Cropped Out With YASHICA’s New “Crew” Point-and-Shoot
The retractable camera records up to 4K at 60fps and lands in Black and Silver finishes.
Summary
YASHICA’s new Crew compact pairs a retractable 6x optical zoom lens with a 3.0-inch screen that flips a full 180 degrees for selfies, vlogs and group shots
A removable 700mAh battery, USB-C charging and video capture up to 4K at 60fps make the 126 g camera a practical everyday carry
Built around the idea that photography is a shared experience, the Crew taps into early-2000s compact camera nostalgia while offering a screen-free break from the smartphone
YASHICA has unveiled the Crew, a pocket-sized digital point-and-shoot that combines a 6x optical zoom with a 180-degree flip screen. Aimed at friend groups, travelers and first-time shooters, the camera is pitched as a dedicated alternative to the phone in your pocket, giving users real optical reach and an easy way to keep everyone in the shot.
The lens is the centerpiece of the build. Covering a 4.26mm to 25.56mm focal range with an aperture of F3.1 to F6.4, the 6x optical zoom extends from the body when the camera powers on and sinks fully back inside when it shuts off. A further 3x digital zoom stretches reach for distant subjects. With the lens stowed, the Crew measures 10 x 2.6 x 6cm, growing to 5.3cm deep once extended, and it weighs 126 g before the battery goes in.
Around back, a 3.0-inch 16:9 LCD swings a full 180 degrees to face forward, turning composition into a group activity. Users can prop the camera on a table, frame everyone from the front and fire off a shot without handing it to a stranger or stretching an arm out for a selfie. The same setup suits solo vloggers documenting travel diaries, creative projects or behind-the-scenes moments.
Inside sits a 13MP 1/3.06-inch sensor, with JPEG stills available at 13MP, 24MP or 36MP in either 4:3 or 16:9. Video records as MP4 at a native 2.7K by default, scaling up to 4K at 60fps or down to 1080p at 120fps for slow-motion clips. Shutter speeds run from 1/8000 sec to 1 sec, ISO tops out at 3200 with an auto option, and seven built-in filters are on hand for quick in-camera looks. Focus begins at roughly one meter.
For longer days out, the Crew runs on a removable 700mAh lithium-ion battery, so shooters can carry a spare and swap mid-outing rather than hunt for an outlet. Power and connectivity run through USB-C. Storage relies on a microSD card, which is sold separately, and YASHICA recommends a UHS-3 U3 card of at least 32GB for video recording.
The camera’s name reflects the thinking behind it. YASHICA draws on the dynamic of work crews, production teams and tight friend groups, framing the Crew as a piece of shared gear rather than a solitary gadget. Free of notifications and feeds, it positions itself as a way to slow down and pay closer attention, a feeling the brand ties directly to carrying a compact camera in the late 1990s and early 2000s. Its point-and-shoot simplicity also makes it an accessible starting point for students and young creators curious about composition and light.
That nostalgia carries real weight for a label founded in Nagano, Japan, in 1949. YASHICA still produces analog tools such as the MF-1 Snapshot Art Camera and single-use film cameras, while its City and FX-D digital lines bring vintage styling to modern formats, alongside crossover cameras with partners including Sanrio and Peanuts. The brand’s film-era compacts, especially the T4, became cult objects for a new generation of shooters in recent years. The Crew nods to that lineage through its two finishes: a pared-back Black version with a contemporary edge, and a Silver version modeled on the look of YASHICA’s classic cameras.
Pre-orders for the YASHICA Crew are open now, with shipping expected to begin in late October 2026.
