PUMA Reintroduces the ’80s Fast Rider OG in Two New Silhouettes
PUMA Top 100
German Sportswear Company
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PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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The new collection delivers the Future Rider and Style Rider.
Combining the Clyde’s original colorways.
New takes on the Palace Guard and California, inspired by the city of Detroit.
Along with a track jacket, tee, hat, scarf, and heritage football.
Patent leather uppers punch up a series of heritage-indebted colors.
Releasing alongside their own clothing capsule collections.
Alongside drops from UNDERCOVER x Converse, Kiko Kostadinov x ASICS, adidas x Reebok, and much more.
Muted ripstop nylon for all-terrain utility.
Complete with racing buckles, tire-inspired soles and more.
