Chinatown Market Adds Signature Flair to the PUMA Future Rider

Two co-created colorways, each with vivid yellow accents.

By
Footwear
6,155 Hypes 4 Comments

Chinatown Market has teamed up with PUMA once again to produce two takes on the new Future Rider. An updated version of a classic PUMA runner from the ’80s, the Future Rider is both of the present and the past. Therefore, Chinatown Market has played up both sides of the coin in crafting its collaborative iterations.

Arriving in both a stark black and crisp white, both pairs meld materials from multiple eras. Quarter panels and toeboxes are constructed of a smoky, semi-translucent TPE, while each Formstripe graphic is presented in a smooth leather. Overlays/tongues are made of supple suede — tonal on the black pair, soft grey on the white pair.

Chinatown Market’s signature bright yellow is present on the heel tab, midfoot eyestay and heel’s size badge. However, it’s most notable on the tongue, which features a yellow fabric tag with a text logo overlaid by an embroidered PUMA cat. Sleek EVA foam midsoles are aided by a black plastic heel clip, and each pair features a nubbed outsole in traditional PUMA fashion.

This marks Chinatown Market’s third PUMA collaboration, after the LA-based brand assisted with the relaunch of PUMA Hoops and designed a Clyde with colorful, interchangeable Formstripe graphics. However, brand head Mike Cherman and PUMA have a long-running relationship, spanning all the way back to Cherman’s days at the helm of ICNY.

The Chinatown Market x PUMA Future Rider will release on the PUMA webstore January 25 for $120 USD. If you don’t feel like waiting, both pairs are available at Stadium Goods now for $139 USD.

Elsewhere, Coutié has cooked up custom Vans Old Skools and Sk8-His dubbed the “Old C Logo.”

Read Full Article

Chinatown Market x PUMA Future Rider

What to Read Next

H.E.R. Taps Pop Smoke, A Boogie Wit da Hoodie and Chris Brown for "Slide" Remix
Music

H.E.R. Taps Pop Smoke, A Boogie Wit da Hoodie and Chris Brown for "Slide" Remix

The GRAMMY Award-winning artist revisits her latest single.

Martin Lawrence Has Matured, But He's Still Lit AF
Entertainment

Martin Lawrence Has Matured, But He's Still Lit AF

The comedy icon talks ‘Bad Boys For Life’ and his love for stand-up.

Ben & Jerry's Concocts "NETFLIX & CHILLL'D" Peanut Butter Ice Cream Flavor
Food & Beverage

Ben & Jerry's Concocts "NETFLIX & CHILLL'D" Peanut Butter Ice Cream Flavor

Layered with sweet and salty pretzels and fudge brownies.


Madlib and Oh No Reconnect as The Professionals With "Give N Take"
Music

Madlib and Oh No Reconnect as The Professionals With "Give N Take"

The long-awaited debut album from the two brothers is almost here.

K-Swiss & Lil Jupiter Release Exclusive CR-Terrati Colorway With LUISAVIAROMA
Footwear

K-Swiss & Lil Jupiter Release Exclusive CR-Terrati Colorway With LUISAVIAROMA

Featuring translucent paneling and iridescent details.

Yohji Yamamoto FW20 Revives Ragamuffin Styling
Fashion

Yohji Yamamoto FW20 Revives Ragamuffin Styling

Yamamoto’s monochrome palette is elevated by complex layering.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.