Chinatown Market Adds Signature Flair to the PUMA Future Rider
Two co-created colorways, each with vivid yellow accents.
Chinatown Market has teamed up with PUMA once again to produce two takes on the new Future Rider. An updated version of a classic PUMA runner from the ’80s, the Future Rider is both of the present and the past. Therefore, Chinatown Market has played up both sides of the coin in crafting its collaborative iterations.
Arriving in both a stark black and crisp white, both pairs meld materials from multiple eras. Quarter panels and toeboxes are constructed of a smoky, semi-translucent TPE, while each Formstripe graphic is presented in a smooth leather. Overlays/tongues are made of supple suede — tonal on the black pair, soft grey on the white pair.
Chinatown Market’s signature bright yellow is present on the heel tab, midfoot eyestay and heel’s size badge. However, it’s most notable on the tongue, which features a yellow fabric tag with a text logo overlaid by an embroidered PUMA cat. Sleek EVA foam midsoles are aided by a black plastic heel clip, and each pair features a nubbed outsole in traditional PUMA fashion.
This marks Chinatown Market’s third PUMA collaboration, after the LA-based brand assisted with the relaunch of PUMA Hoops and designed a Clyde with colorful, interchangeable Formstripe graphics. However, brand head Mike Cherman and PUMA have a long-running relationship, spanning all the way back to Cherman’s days at the helm of ICNY.
The Chinatown Market x PUMA Future Rider will release on the PUMA webstore January 25 for $120 USD. If you don’t feel like waiting, both pairs are available at Stadium Goods now for $139 USD.
Elsewhere, Coutié has cooked up custom Vans Old Skools and Sk8-His dubbed the “Old C Logo.”
