BMW and PUMA Craft Track-Ready RS-X³
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
Conceptualized and co-directed by Cole himself.
Introduced with a lookbook starring Kyle Kuzma.
Combining track and sailing-inspired details with bold colorblocking.
Top-tier fan service.
Complete with gold rings, chevrons and a score tally.
Inspired by the seminal album’s iconography and Def Jam’s original colors.
Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.
With a new campaign featuring Lauren London, YG and others.
HYPEBEAST France spoke to the two about their latest partnership with PUMA for the NBA Paris game.
Trek-inspirations through and through.
Alongside a new adidas YEEZY BOOST 350 V2, the return of a beloved Air Jordan 4 and fresh styles for LeBron James and Paul George.
