PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

Check Out the Best Shows From Fashion Month SS23
Fashion

Check Out the Best Shows From Fashion Month SS23

Featuring Ferragamo, Jil Sander, LOEWE, Balenciaga and more. 

Skepta: "I’ve Done It Before, and I’m Ready To Do It at PUMA"
Footwear

Skepta: "I’ve Done It Before, and I’m Ready To Do It at PUMA"

In a world exclusive, Hypebeast speaks to the multifaceted grime OG to discuss his new PUMA deal, culture, and London representation.


Dior Heads to Egypt, Milan Fashion Week Prevails and Ye Feuds With adidas and GAP in This Week's Top Fashion News
Fashion

Dior Heads to Egypt, Milan Fashion Week Prevails and Ye Feuds With adidas and GAP in This Week's Top Fashion News

Stay on the cutting edge of all things style.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring the Dior x Stüssy cap and Chrome Hearts graphic tees.

Joshua Vides Joins PUMA for Basketball-Themed Capsule
Footwear

Joshua Vides Joins PUMA for Basketball-Themed Capsule

Featuring the PUMA Blaze of Glory, Trinomic and Trinomic Blaze Court.

Neymar Jr. Launches New Collection With PUMA
Fashion

Neymar Jr. Launches New Collection With PUMA

Tropical vibes pay tribute to his home country of Brazil.

Air Jordan 1 High "Taxi" Cruises Through This Week's Best Footwear Drops
Footwear

Air Jordan 1 High "Taxi" Cruises Through This Week's Best Footwear Drops

You’ll also have a shot to cop Salehe Bembury’s Crocs “Tide,” the CDG x Nike Air Max 97s and more.

June Ambrose on the Creative Direction, Culture and Styling of Puma’s Spring/Summer 2023 Collection
Fashion

June Ambrose on the Creative Direction, Culture and Styling of Puma’s Spring/Summer 2023 Collection

“We developed the show as a storytelling moment, to celebrate the culture and Puma’s cultural contributions from the past and present while looking towards the future.” – June Ambrose

Official Images of the JJJJound x PUMA Suede
Footwear

Official Images of the JJJJound x PUMA Suede

Exclusive to China.

Enter PUMA FUTROGRADE, June Ambrose's Old-Meets-New Toast to High Fashion Sportswear
Fashion

Enter PUMA FUTROGRADE, June Ambrose's Old-Meets-New Toast to High Fashion Sportswear

Usain Bolt stormed the runway, and Dapper Dan offered a pre-game-inspired collaboration.

PUMA Shares Behind-the-Scenes Looks from the Slipstream Campaign with NCT 127
Fashion

PUMA Shares Behind-the-Scenes Looks from the Slipstream Campaign with NCT 127

Revealing a new side of their Asia Pacific ambassador.

PUMA Hoops Announces Breanna Stewart's Stewie 1 Signature Shoe
Footwear

PUMA Hoops Announces Breanna Stewart's Stewie 1 Signature Shoe

The Seattle Storm superstar’s “Quiet Fire” colorway bears a bold neon green and black palette.

 

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