Essentials: Bam Adebayo
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Presented by
Jordan Brand
Hypebeast meets up with the Miami Heat center and founder of The BBB Foundation to talk everyday must-haves.
Featuring a patchwork jacket from Junya Watanabe’s FW18 collection.
Presented by
Jordan Brand
Hypebeast meets up with Orlando Magic’s power forward and the No. 1 2022 NBA draft pick.
Returning to the shelves this year for the first time since 2006.
Diving into all of the adjustments that went into Jordan Brand’s reimagining of the OG colorway.
With more colorways expected to drop in the coming months.
JJJJound x New Balance, Futura x Salehe Bembury x Crocs, the Nike BOOK 1 and more are all arriving this week.
Extravagant kicks to match his exquisite footwork.
Landing on shelves later this month in women’s sizing.
A football cleat version of last year’s AJ11 release is available now.
