Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Jordan 6 Rings SE Shines in "Metallic Silver"
Footwear

Jordan 6 Rings SE Shines in "Metallic Silver"

The shimmering upper is composed entirely of hi-vis reflective material.

Take a First Look at the Air Jordan 1 Hi '85 "Varsity Red"
Footwear

Take a First Look at the Air Jordan 1 Hi '85 "Varsity Red"

Limited to 23,000 pairs.


Jordan Why Not Zer0.3 "The Family" Celebrates Kinship
Footwear

Jordan Why Not Zer0.3 "The Family" Celebrates Kinship

Inspired by Russell Westbrook’s supportive family and friend groups.

Air Jordan 1 Low "Chinese New Year" Delivers Festive Patchwork Style
Footwear

Air Jordan 1 Low "Chinese New Year" Delivers Festive Patchwork Style

With asymmetrical colorblocking and heritage prints.

Copping Hyped Kicks May Get Harder: Nike Reminds Retailers Not to Ship Internationally (UPDATE)
Footwear

Copping Hyped Kicks May Get Harder: Nike Reminds Retailers Not to Ship Internationally (UPDATE)

Nike reminds its retailer partners that they cannot ship internationally or outside of their home network.

Nike's "Year of the Rat" Collection Celebrates Chinese New Year With Bold Patterns
Footwear

Nike's "Year of the Rat" Collection Celebrates Chinese New Year With Bold Patterns

Nodding to the brand’s rich history in China by way of Yuxian paper-cutting-inspired graphics.

Nike's Air Max 90 Celebrates 30 Years in This Week's Best Footwear Drops
Footwear

Nike's Air Max 90 Celebrates 30 Years in This Week's Best Footwear Drops

Alongside an inverted take on the AJ13, a new YEEZY BOOST 350 V2, a futuristic Pharrell x adidas 4D and fresh styles from PUMA.

Jordan Brand Set to Release Air Jordan 13 "Reverse He Got Game"
Footwear

Jordan Brand Set to Release Air Jordan 13 "Reverse He Got Game"

A familiar colorway with a twist.

Jimmy Butler Parts Ways With Jordan Brand, Becomes Sneaker Free Agent
Footwear

Jimmy Butler Parts Ways With Jordan Brand, Becomes Sneaker Free Agent

10 months ahead of the multiyear contract’s expiration.

Jordan Brand Pays Homage to AJ1 "Chicago" With All-New 85 Racer
Footwear

Jordan Brand Pays Homage to AJ1 "Chicago" With All-New 85 Racer

Featuring transparent panels and a Zoom Air-equipped sole unit.

Nike Unveils Hybridized Jordan Air Max 200 in "Fire Red/Sail"
Footwear

Nike Unveils Hybridized Jordan Air Max 200 in "Fire Red/Sail"

AJ4-inspired.

Air Jordan 34 PF Receives Bold Pink Highlights in “Chinese New Year” Colorway
Footwear

Air Jordan 34 PF Receives Bold Pink Highlights in “Chinese New Year” Colorway

Equipped with high-tech Eclipse Plate.

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