The Air Jordan 1 High React Arrives in a “Bred” Colorway
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Combining innovation and tradition in equal measures.
Another futuristic lifestyle silhouette from the Jumpman.
Alongside high-performance footwear, a new Russell Westbrook signature silhouette, and the re-release of a classic Nike Kobe.
Kicks that reinvigorated brands, promoted sustainability, delivered futuristic innovations, and more.
Rumored to be releasing next year.
We also discussed the most important sneakers of the decade.
Reminiscent of Hiroshi Fujiwara’s fragment design x Air Jordan 1.
Michael Jordan also makes a statement about the signing.
The new silhouette has been spotted on-feet.
Alongside new Air Max 90s from UNDEFEATED, tribute SB Dunks and fresh styles from LeBron, KD and AI.
Dressed in three different denim tones.
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