Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Jayson Tatum's Air Jordan 35 "Animal Instincts" PE Is Covered In Tiger Print
Footwear

Jayson Tatum's Air Jordan 35 "Animal Instincts" PE Is Covered In Tiger Print

A nod to the Celtics forward’s fierceness, quickness and tenacity on the court.

Skepta and Nike's Air Max Tailwind V Takes Flight in This Week's Best Footwear Drops
Footwear

Skepta and Nike's Air Max Tailwind V Takes Flight in This Week's Best Footwear Drops

Accompanied by Nice Kicks and Amoeba’s New Balance 992s, the latest from Palace x Reebok and more.


Air Jordan 35 Low Releases In No-Frills "White/Metallic Silver"
Footwear

Air Jordan 35 Low Releases In No-Frills "White/Metallic Silver"

A crisp colorway for the low-cut, high-performance hoop silhouette.

Air Jordan 4 "University Blue" is Officially Unveiled
Footwear

Air Jordan 4 "University Blue" is Officially Unveiled

Another retro offering inspired by Michael Jordan’s alma mater.

Air Jordan 5 "Raging Bull" Receives Official Release Date
Footwear

Air Jordan 5 "Raging Bull" Receives Official Release Date

Also known as the “Toro Bravo,” the beloved red suede sneaker first debuted in 2009 as 1/2 of the DMP “Raging Bull Pack.”

First Look at the Air Jordan 1 "Pollen"
Footwear

First Look at the Air Jordan 1 "Pollen"

“Be True To Your School” stylings come to Michael Jordan’s first signature sneaker.

Jordan Brand Connects With bentgablenits for Custom WNBA Athlete Sweatsuits
Fashion

Jordan Brand Connects With bentgablenits for Custom WNBA Athlete Sweatsuits

Exclusive to Jordan Brand’s WNBA players.

Classic Colorblocking Meets Updated Materials on the Air Jordan 1 High Zoom CMFT "Stadium Green"
Footwear

Classic Colorblocking Meets Updated Materials on the Air Jordan 1 High Zoom CMFT "Stadium Green"

Boston Celtics vibes on the latest CMFT colorway.

On-Foot Look at the Air Jordan 4 "Tech Grey"
Footwear

On-Foot Look at the Air Jordan 4 "Tech Grey"

A highly anticipated piece of the Jumpman’s Summer 2021 retro lineup.

Nike's Air Max 90 "Bacon" is the Main Course of This Week's Best Footwear Drops
Footwear

Nike's Air Max 90 "Bacon" is the Main Course of This Week's Best Footwear Drops

The former collaboration with DQM is joined by CLOT’s Nike Air Max 1 “Net”, the YEEZY FOAM RNNR “Moon Grey” and “Sand” and more.

In-Hand Look at the Air Jordan 1 Low "Spades"
Footwear

In-Hand Look at the Air Jordan 1 Low "Spades"

A king-queen hand in footwear form.

Sole Mates: Marco Henry Negrete and the Air Jordan 1
Footwear

Sole Mates: Marco Henry Negrete and the Air Jordan 1

The former Jordan Brand Global Editorial Lead and new VP of Content and Communications at SoleSavy speaks on the Air Jordan 1 and working with the Jumpman family.

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