Jordan Brand Connects With bentgablenits for Custom WNBA Athlete Sweatsuits
Exclusive to Jordan Brand’s WNBA players.
Toronto-based design trio bentgablenits has connected with Air Jordan for exclusive, commissioned sweatsuits for the brand’s WNBA athletes.
The trio has long made a name for themselves for their creative reimagination of vintage sportswear. The group often adds their signature touch to pieces by utilizing intricate patchwork embellishments as well as delicate trimmings. Brenda Bent, Karen Gable and Angelo “Nits” Nitsopoulos specialize in one-off garment pieces that relate to the moment, yet are simultaneously classic.
Nits comments on their experience working with the Jordan Brand stating, “It’s definitely an honor. It’s very unique and cool on many levels. The Jumpman logo is iconic; it’s arguably the most iconic logo in culture. This is a fun moment to work together.”
When asked what is next for the design group, Nits adds, “We’ve loved working with Jordan Brand, especially as they work to spotlight women like these WNBA players and also cultural leaders like Aleali May and Melody Ehsani. As we move forward, we hope to do the same and also just trust what we do. There’s also a sustainable message and ethos that we try to spread as it relates to reusing materials and garments as much as we can to help save the environment.”
The specially commissioned sweatsuits will not be going to retail and will only be available to the Jordan Brand’s WNBA family members and players.
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