ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops
Footwear

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops

Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.

Reigning Champ and ASICS Reunite For "Vancouver Edition" Capsule
Footwear

Reigning Champ and ASICS Reunite For "Vancouver Edition" Capsule

A GEL-Quantum 360 5 Trail, a waterproof GEL-Cumulus 21 GTX and collaborative apparel, all inspired by Vancouver’s “Sea to Sky” trails.


PENSOLE Crafts ASICS GEL-Kayano Trainer OG and GEL-DS Trainer OG
Footwear

PENSOLE Crafts ASICS GEL-Kayano Trainer OG and GEL-DS Trainer OG

The result of the design academy’s “Fueling the Future of Footwear” Master Class.

Shigeyuki Kunii of mita sneakers Breaks Down the ASICS GEL-LYTE III OG Collaboration
Footwear

Shigeyuki Kunii of mita sneakers Breaks Down the ASICS GEL-LYTE III OG Collaboration

Presented by ASICS
The shoe was originally designed by Shigeyuki Mitsui.

ASICS Updates GEL-Nandi 360 Trail Runner in "Carrier Grey/Smoke Blue"
Footwear

ASICS Updates GEL-Nandi 360 Trail Runner in "Carrier Grey/Smoke Blue"

Combining the archival upper with an icy GEL sole unit.

ASICS GEL-FujiTrabuco 8 GTX Appears in Stealthy Black
Footwear

ASICS GEL-FujiTrabuco 8 GTX Appears in Stealthy Black

A monochromatic makeup for the GORE-TEX-equipped trail runner.

ASICS "Retro Tokyo" Pack Is Ready for the 2020 Olympic Games
Footwear

ASICS "Retro Tokyo" Pack Is Ready for the 2020 Olympic Games

Festive takes on the GEL-Kayano 5 OG, GEL-Kinsei OG and Lyte.

YMC Reworks ASICS SportStyle Tarther OG With Aztec Prints & Premium Suede Details
Footwear

YMC Reworks ASICS SportStyle Tarther OG With Aztec Prints & Premium Suede Details

Expect an imminent release.

BILLY's & ASICS Link up for Blacked-Out GEL-PTG With Silver Highlights
Footwear

BILLY's & ASICS Link up for Blacked-Out GEL-PTG With Silver Highlights

Inspired by a glossy ’50s vehicle.

ASICS GEL-Kinsei OG Livens up With Colorful Accents
Footwear

ASICS GEL-Kinsei OG Livens up With Colorful Accents

A festive look for the technical runner.

Ninja Goes From Streaming to Shoes in This Week's Best Footwear Drops
Footwear

Ninja Goes From Streaming to Shoes in This Week's Best Footwear Drops

Alongside high-performance footwear, a new Russell Westbrook signature silhouette, and the re-release of a classic Nike Kobe.

ASICS Drops an Understated Three-Tone GEL-Kayano 5 OG Colorway
Footwear

ASICS Drops an Understated Three-Tone GEL-Kayano 5 OG Colorway

A nice clean start to the year.

 

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