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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

The HYPE Report: Best Sneakers of 2019
The HYPE Report

The HYPE Report: Best Sneakers of 2019

We also discussed the most important sneakers of the decade.
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45.4K   3 Comments
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Your Best Look at Sean Wotherspoon's Corduroy-Equipped ASICS Collab (UPDATE)
Footwear

Your Best Look at Sean Wotherspoon's Corduroy-Equipped ASICS Collab (UPDATE)

The king of corduory kicks is back at it again, working with ASICS and atmos.
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67.0K   19 Comments
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ASICS GEL-Nandi 360 Updated in "White/Black" With Bold Red Highlights
Footwear

ASICS GEL-Nandi 360 Updated in "White/Black" With Bold Red Highlights

Built for off-road trail running.
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4.6K   1 Comments
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ASICS Releases "OG" White/Red GEL-Lyte III for 30th Anniversary
Footwear

ASICS Releases "OG" White/Red GEL-Lyte III for 30th Anniversary

A colorway that rivals the infrared.
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13.0K   4 Comments
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ASICS Lyte "Classic Retro Tokyo" Kicks it Old School
Footwear

ASICS Lyte "Classic Retro Tokyo" Kicks it Old School

Utilizing hits of “Cream” and “Classic Red.”
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10.0K   0 Comments
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ASICS Details White GEL-1090 With Bright Fluorescent Accents
Footwear

ASICS Details White GEL-1090 With Bright Fluorescent Accents

Equipped with gradient-toned GEL inserts.
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2.6K   1 Comments
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ASICS Revamps GEL-Kayano 5 OG in "Black/Turquoise" and "White/Saffron"
Footwear

ASICS Revamps GEL-Kayano 5 OG in "Black/Turquoise" and "White/Saffron"

Bubblegum highlights.
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2.0K   0 Comments
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ASICS' SportStyle Division Adds Multicolored Suede & Technical Lacing to GEL-KAYANO 5 OG
Footwear

ASICS' SportStyle Division Adds Multicolored Suede & Technical Lacing to GEL-KAYANO 5 OG

Set to release in early 2020.
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5.6K   1 Comments
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ASICS GEL-Nandi 360 Surfaces In "Peacoat"
Footwear

ASICS GEL-Nandi 360 Surfaces In "Peacoat"

Another vivid colorway for the hybrid silhouette.
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5.2K   1 Comments
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ASICS Breaks the Rules With the New GEL-LYTE III
Footwear

ASICS Breaks the Rules With the New GEL-LYTE III

Presented by ASICS
Go against all odds.
Presented by ASICS /
6.4K   2 Comments
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BILLY's and ASICS Revamp GEL-Kayano 5 OG With Nebulous “Jupiter" Colorway
Footwear

BILLY's and ASICS Revamp GEL-Kayano 5 OG With Nebulous “Jupiter" Colorway

Celebrating the Japanese retailer’s fifth anniversary.
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4.0K   1 Comments
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ASICS GEL-Nandi 360 "Olive Canvas" Combines Ripstop and Suede
Footwear

ASICS GEL-Nandi 360 "Olive Canvas" Combines Ripstop and Suede

Trail-style colorway, city-ready silhouette.
By /
5.4K   4 Comments
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