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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

GmbH Teases Another Colorway For Second Collaboration With ASICS
Footwear

GmbH Teases Another Colorway For Second Collaboration With ASICS

Still no word of an official release.
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5.3K   7 Comments
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The Best Sneakers of 2019
Footwear

The Best Sneakers of 2019

What do Tom Sachs, Travis Scott, Kim Jones and SpongeBob have in common?
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225.4K   0 Comments
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BEAMS and ASICS Prepare Global Rollout for Winter-Ready GEL-FujiTrabuco 7 GORE-TEX
Footwear

BEAMS and ASICS Prepare Global Rollout for Winter-Ready GEL-FujiTrabuco 7 GORE-TEX

With a chilling “Glacier Grey” colorway.
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7.4K   3 Comments
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ASICS Drops Cream-Colored Woolen GEL-PTG MT Sneakers
Footwear

ASICS Drops Cream-Colored Woolen GEL-PTG MT Sneakers

An atmos exclusive.
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3.0K   1 Comments
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Star Wars vs. Mickey Mouse, G-Dragon vs Kanye, and More in This Week's Best Footwear Drops
Footwear

Star Wars vs. Mickey Mouse, G-Dragon vs Kanye, and More in This Week's Best Footwear Drops

Alongside Soulland’s Nike SB Blazer, FACETASM’s AJ1, and the unprecedented adidas x Reebok Instapump Fury BOOST.
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16.2K   2 Comments
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ASICS Dips Into the Archives for Reissue of GEL-1090
Footwear

ASICS Dips Into the Archives for Reissue of GEL-1090

First released in 2004, it’s back for another go-around.
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1.2K   2 Comments
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ASICS Bolsters Hybrid GEL-Nandi 360 in "Cream/Mako Blue"
Footwear

ASICS Bolsters Hybrid GEL-Nandi 360 in "Cream/Mako Blue"

Combining trail and running technologies.
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4.0K   5 Comments
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ASICS Brings Back 1989's OG GEL-Lyte III "Citrus"
Footwear

ASICS Brings Back 1989's OG GEL-Lyte III "Citrus"

Just ahead of the influential silhouette’s 30th anniversary.
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10.4K   6 Comments
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ASICS Drops Weatherized GEL-SNOWRIDE in "Black/Olive"
Footwear

ASICS Drops Weatherized GEL-SNOWRIDE in "Black/Olive"

Built to combat bad weather.
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5.0K   0 Comments
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Architect ​​Kengo Kuma and ASICS Assemble a Stunning Woven Metaride AMU
Footwear

Architect ​​Kengo Kuma and ASICS Assemble a Stunning Woven Metaride AMU

Inspired by a traditional Japanese bamboo crafting technique.
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31.2K   11 Comments
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Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops
Footwear

Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops

Alongside drops from UNDERCOVER x Converse, Kiko Kostadinov x ASICS, adidas x Reebok, and much more.
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16.6K   5 Comments
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ASICS Taps 'Transformers' for Special Edition GEL-Lyte V
Footwear

ASICS Taps 'Transformers' for Special Edition GEL-Lyte V

Featuring interchangeable Decepticon and Autobot panels.
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8.1K   1 Comments
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