ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Juergen Teller Gets Risqué in Kiko Kostadinov and ASICS' GEL- KORIKA Campaign
Footwear

Juergen Teller Gets Risqué in Kiko Kostadinov and ASICS' GEL- KORIKA Campaign

The 55-year-old photographer strips down to show off the new sneakers.

ASICS Equips GEL-FUJITRABUCO 7 With GORE-TEX Lining
Footwear

ASICS Equips GEL-FUJITRABUCO 7 With GORE-TEX Lining

Elevating a bold “Electric Blue” colorway.


Gundam RX-78-2 Colors Dress ASICS' Latest GEL-Kinsei OG
Footwear

Gundam RX-78-2 Colors Dress ASICS' Latest GEL-Kinsei OG

Featuring a support and stability focussed technical sole unit.

ASICS Releases a Trio of "Outdoor Pack" Silhouettes
Footwear

ASICS Releases a Trio of "Outdoor Pack" Silhouettes

The GEL-Lyte V, GEL-Kayano 26 and GEL-Quantum 360 5 Trail get equipped with an adventure-ready color scheme.

A First Look at Kiko Kostadinov’s Upcoming ASICS GEL-Korik Collaboration (UPDATE)
Footwear

A First Look at Kiko Kostadinov’s Upcoming ASICS GEL-Korik Collaboration (UPDATE)

Dressed in four different color combinations.

ASICS' Adds Retro-Inspired Metallic Silver Touches to GEL-Kinsei OG
Footwear

ASICS' Adds Retro-Inspired Metallic Silver Touches to GEL-Kinsei OG

Livening up its 2000s vis-tech sneaker.

Nike's AF1 "GORE-TEX" Pack Preps Us for Winter in This Week's Best Footwear Drops
Footwear

Nike's AF1 "GORE-TEX" Pack Preps Us for Winter in This Week's Best Footwear Drops

Along with a new Nike FOG 1, Missoni x adidas, Aries x New Balance, the Curry 7, and more.

Capcom's 'Mega Man' Inspires Pixelated ASICS Gel-BND
Footwear

Capcom's 'Mega Man' Inspires Pixelated ASICS Gel-BND

Complete with 8-bit graphics.

ASICS Brings Shimmering Silver Accents to GEL-Kayano 5 360
Footwear

ASICS Brings Shimmering Silver Accents to GEL-Kayano 5 360

A metallic makeover for the hybrid silhouette.

AFFIX Drops Industrial GORE-TEX-Wrapped ASICS GEL-Kinsei OG
Footwear

AFFIX Drops Industrial GORE-TEX-Wrapped ASICS GEL-Kinsei OG

Enhancing the vis-tech classic for Winter 2019.

The Best Cold Weather Kicks You Can Buy for FW19
Footwear

The Best Cold Weather Kicks You Can Buy for FW19

Our favorite sneakers with GORE-TEX linings, CORDURA overlays, Continental soles and more.

ASICS Launches Luxurious "Japan Collection"
Footwear

ASICS Launches Luxurious "Japan Collection"

Elegant leather takes on high-performance running silhouettes.

 

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