ASICS Releases "OG" White/Red GEL-Lyte III for 30th Anniversary

A colorway that rivals the infrared.

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For its 30th anniversary, Japanese sneaker brand ASICS is re-releasing its highly popular GEL-Lyte III model in a classic, vivid colorway.

The low-top athletic/performance sneaker arrives in its “OG” form as white/red. The upper is comprised primarily of white nubuck and mesh, while the ASICS stripes are found in premium leather. A black toebox and rear heel counter the bright elements, while the highlight shade of red give the shoe a classic feel. The GL3’s split tongue, front outsole, stripe outlining and rear two-toned midsole all feature the bold color, yet balance the use of shades very well. To finish, the laces are also in red, along with the lateral’s model branding.

The GEL-Lyte III is one of ASICS’s most coveted sneakers, one which promote a comfortable stance and technical structure. The shoe has seen the hands of designers and collaborators like Ronnie Fieg to create some of the cleanest sneakers available.

Check out the pair above and shop at retailers like 43einhalb when it releases January 1st, 2020. Pricing is approximately $135 USD. Alongside the White/Red, ASICS also revealed its retro of the “Citrus” colorway for the 30th anniversary of the shoe.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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