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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

atmos & ASICS' GEL-Venture 6 GTX is Weatherized for Any Environment
Footwear

atmos & ASICS' GEL-Venture 6 GTX is Weatherized for Any Environment

Alongside a co-branded long-sleeve and pouch.
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996   0 Comments
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YMC's Latest ASICS Collaboration Mixes "Madchester" With Traditional Mexican Prints
Footwear

YMC's Latest ASICS Collaboration Mixes "Madchester" With Traditional Mexican Prints

Updating the ’80s Tarther OG silhouette.
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6.0K   3 Comments
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ASICS GEL-Lyte III "Smoke Blue" Offers Oceanic Ornamentation
Footwear

ASICS GEL-Lyte III "Smoke Blue" Offers Oceanic Ornamentation

With premium materials and alternating Tiger stripes.
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16.4K   4 Comments
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ASICS' GEL-Kinsei OG Receives Bold Futuristic Renderings
Footwear

ASICS' GEL-Kinsei OG Receives Bold Futuristic Renderings

Monochromatic graphics for the regal runner.
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4.5K   1 Comments
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ASICS Launches Three New Silhouettes With Revolutionary Technology
Footwear

ASICS Launches Three New Silhouettes With Revolutionary Technology

A long-distance runner, a volleyball shoe, and a spikeless track shoe.
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564   1 Comments
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ASICS Looks to the Sky in New Baby-Blue GEL-KAYANO 5 OG Colorway
Footwear

ASICS Looks to the Sky in New Baby-Blue GEL-KAYANO 5 OG Colorway

Another nature-inspired drop.
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6.3K   0 Comments
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ASICS' GEL-QUANTUM INFINITY 2 "Black/Red" Colorway Highlights Dynamic Styling
Footwear

ASICS' GEL-QUANTUM INFINITY 2 "Black/Red" Colorway Highlights Dynamic Styling

Inspired by the fluidity of water.
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4.6K   1 Comments
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ASICS GEL-Kinsei OG Looks Faster Than Ever With Electric Neon Colorway
Footwear

ASICS GEL-Kinsei OG Looks Faster Than Ever With Electric Neon Colorway

Revitalizing the ’00s silhouette.
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168   1 Comments
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ASICS' GEL-Kayano 5 360 Receives Cool "Grey/Mint Tint" Makeover
Footwear

ASICS' GEL-Kayano 5 360 Receives Cool "Grey/Mint Tint" Makeover

Embellished with semi-translucent overlays.
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4.0K   0 Comments
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Kanye West's YEEZY BOOST 380 "Mist" Anchors This Week's Best Footwear Drops
Footwear

Kanye West's YEEZY BOOST 380 "Mist" Anchors This Week's Best Footwear Drops

Alongside Nike’s full slate of Air Max Day releases, Stussy x Nike Air Zoom Spiridon Cage 2s and more.
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96   6 Comments
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ASICS' GEL-Nandi 360 Gets Tactical "Tree Camo" Treatment
Footwear

ASICS' GEL-Nandi 360 Gets Tactical "Tree Camo" Treatment

Complete with ripstop nylon components.
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4.2K   4 Comments
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ASICS' GEL-Kayano 5 KZN Gets Mossy "Tree Camo" Treatment
Footwear

ASICS' GEL-Kayano 5 KZN Gets Mossy "Tree Camo" Treatment

A lush earthy makeover.
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3.6K   0 Comments
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