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ASICS

ASICS Top 100

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Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

A.P.C. Mixes Neutrals and Tie-Dyes for Its ASICS GEL-SONOMA 15-50 Capsule
Footwear

A.P.C. Mixes Neutrals and Tie-Dyes for Its ASICS GEL-SONOMA 15-50 Capsule
Jean Touitou’s French label whips up “Beige,” “Blue” and “Black” colorways of the technical runner.
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4.9K    1   Comments
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atmos and ASICS Reunite for New "Aged Map" Sneaker
Footwear

atmos and ASICS Reunite for New "Aged Map" Sneaker
A sequel to the 2018-released “World Map” sneaker.
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5.0K    2   Comments
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The ASICS EX89 Debuts at Culture Cartel 2022

The ASICS EX89 Debuts at Culture Cartel 2022
New team-centric colorways and neutral renditions in classic lifestyle materials.
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1.7K    0   Comments
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SneakerLAH and HUNDRED% Celebrate Malaysia's Love for Teh Tarik With ASICS GEL-LYTE III
Footwear

SneakerLAH and HUNDRED% Celebrate Malaysia's Love for Teh Tarik With ASICS GEL-LYTE III
Rich, golden hues of “pulled tea.”
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13.9K    0   Comments
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KASSL Editions' GEL-NIMBUS 9 Isn't Your Dad's ASICS
Footwear

KASSL Editions' GEL-NIMBUS 9 Isn't Your Dad's ASICS
Hypebeast speaks to KASSL Editions to find out how the collaboration is “different and therefore authentic.”
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5.6K    0   Comments
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Helen Kirkum and Footpatrol Are Remaking ASICS Classics for Charity
Footwear

Helen Kirkum and Footpatrol Are Remaking ASICS Classics for Charity
Donating all of the proceeds to YoungMinds UK.
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2.3K    0   Comments
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Freja Wewer is Revamping Normcore Trends With Cool Silver ASICS GEL-1090 v2 Collab
Footwear

Freja Wewer is Revamping Normcore Trends With Cool Silver ASICS GEL-1090 v2 Collab
Presented by ASICS
Find out about her life of sneaker influences in the exclusive Hypebeast interview.
Presented by ASICS /
7.1K    1   Comments
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ASICS Dresses Its GEL-Nimbus 9 in "Clay Grey"
Footwear

ASICS Dresses Its GEL-Nimbus 9 in "Clay Grey"
Featuring padded mesh and hairy suede overlays.
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4.3K    0   Comments
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ASICS' EX89 Returns in Lakers, Knicks and Celtics-Inspired Colorways
Footwear

ASICS' EX89 Returns in Lakers, Knicks and Celtics-Inspired Colorways
Reintroducing the ’80s Gel-Extreme silhouette.
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6.4K    4   Comments
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Explore the WEB3 Community With the New ASICS x Solana Collaboration
Footwear

Explore the WEB3 Community With the New ASICS x Solana Collaboration
Coming with a loyalty ASICS Badge NFT with every purchase.
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2.5K    0   Comments
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Kiko Kostadinov and Hysteric Glamour's Debut Collaboration is Simply Unmissable
Fashion

Kiko Kostadinov and Hysteric Glamour's Debut Collaboration is Simply Unmissable
Featuring a three-way collaboration with ASICS.
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17.5K    1   Comments
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Official Reveal of the Cecilie Bahnsen x ASICS Upcycled Collection
Footwear

Official Reveal of the Cecilie Bahnsen x ASICS Upcycled Collection
50 pairs of one-of-a-kind trainers are set to release this week.
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7.7K    4   Comments
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