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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS' GT-2160 Arrives in “Restful Teal/Blue Teal”
Footwear

ASICS' GT-2160 Arrives in “Restful Teal/Blue Teal”

Streamlined mesh, wavy forefoot sculpting and reflective accents unite in a calming polette.

The ASICS GEL-VENTURE 6 SHIELD Lands Rugged "Ironclad/Fjord Grey"
Footwear

The ASICS GEL-VENTURE 6 SHIELD Lands Rugged "Ironclad/Fjord Grey"

Set to release August 7.


20 Years Later, the UNDEFEATED x Air Jordan 4 Is Back for This Week's Best Footwear Drops
Footwear

20 Years Later, the UNDEFEATED x Air Jordan 4 Is Back for This Week's Best Footwear Drops

The return of the first Jordan Brand collaboration is joined by the in-line launch of the New Balance 204L, the Air Jordan 1 High OG “Self-Expression,” and more.

The ASICS GT-2160 Surfaces in "Gravel/Pure Silver"
Footwear

The ASICS GT-2160 Surfaces in "Gravel/Pure Silver"

Dropping August 1.

The ASICS GEL-NUNOBIKI Lands in "White/Pure Silver"
Footwear

The ASICS GEL-NUNOBIKI Lands in "White/Pure Silver"

Set to release August 7.

ASICS Keeps the Heat Coming with GEL-NYC 2055 in Two New Colorways
Footwear

ASICS Keeps the Heat Coming with GEL-NYC 2055 in Two New Colorways

Arriving in “Glacier Grey” and “Carbon.”

Bad Bunny's adidas Gazelle Indoor Escapes to Cabo Rojo in This Week's Best Footwear Drops
Footwear

Bad Bunny's adidas Gazelle Indoor Escapes to Cabo Rojo in This Week's Best Footwear Drops

Other collaborations arriving soon include Salehe Bembury’s Crocs Pollex Juniper, another A Ma Maniére x Air Jordan 5, Above The Clouds x ASICS, and more.

10 New Lifestyle Sneakers Defining 2025
Footwear

10 New Lifestyle Sneakers Defining 2025

From slim steppers to wild hybrids, these are the shoes that have brought newness to the scene this year.

ASICS Unveils the GEL Kinetic Fluent US6-S in Three New Colorways
Footwear

ASICS Unveils the GEL Kinetic Fluent US6-S in Three New Colorways

Returning with layered uppers and flowy designs.

The Air Jordan 8 "Aqua" Makes a Splash in This Week's Best Footwear Drops
Footwear

The Air Jordan 8 "Aqua" Makes a Splash in This Week's Best Footwear Drops

Arriving alongside Arts-Rec’s two Nike SB collabs, a new adidas AE1 Low, a WNBA-inspired Nike Kobe 6, and more.

Official Look at the ASICS GEL-1130 "Pink Glo"
Footwear

Official Look at the ASICS GEL-1130 "Pink Glo"

Arriving in the coming weeks.

Levi's Denim Adorns the Nike Air Max 95 in This Week's Best Footwear Drops
Footwear

Levi's Denim Adorns the Nike Air Max 95 in This Week's Best Footwear Drops

The three-colorway campaign is joined by more New Balance ABZORB 2000s, JJJJound x PUMA, the Air Jordan 40, and more exciting launches.

 

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