Profile

Industries
Founded September 1, 1949
Headquarters Kobe, Japan

Share Brand

Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
Read More

Share Brand

Share Brand

Latest Collections

Two INVINCIBLE x ASICS’ GEL-NIMBUS 10.1  “HTTP 404” Colorways Drop This Weekend
Footwear

Two INVINCIBLE x ASICS’ GEL-NIMBUS 10.1 “HTTP 404” Colorways Drop This Weekend

The deconstructed sneaker has just been revealed in an INVINCIBLE-exclusive green.

ASICS GEL-QUANTUM KINETIC Lands in "Pepper/Cement Grey"
Footwear

ASICS GEL-QUANTUM KINETIC Lands in "Pepper/Cement Grey"

Expected to release July 11.


The 10 Biggest Footwear Moments From Paris Fashion Week SS26
Footwear

The 10 Biggest Footwear Moments From Paris Fashion Week SS26

Featuring Willy Chavarria x adidas, _J.L_A.L_ x PUMA, four COMME des GARÇONS collaborations, and more.

Jordan Brand Banks on the Air Jordan 3 "Pure Money" in This Week's Best Footwear Drops
Footwear

Jordan Brand Banks on the Air Jordan 3 "Pure Money" in This Week's Best Footwear Drops

Look out for the beloved 2007 colorway to return alongside the debut of the adidas Dame X, a J EONGL I x Salomon campaign, another Kool-Aid x Nike Ja 2, and more.

Here’s Our 7 Picks From JD’s Annual Summer Sale
Footwear

Here’s Our 7 Picks From JD’s Annual Summer Sale

Presented by JD
The retailer has your summer footwear rotation covered with big savings.

ASICS Teams Up With New Era and Realtree for Limited-Edition Cap
Fashion

ASICS Teams Up With New Era and Realtree for Limited-Edition Cap

Featuring the brand’s signature camo pattern.

Best Footwear Trends at Paris Fashion Week SS26
Footwear

Best Footwear Trends at Paris Fashion Week SS26

Revealing an all-new colorway for the New Balance ABZORB 2000, Jonthan Anderson’s Dior debut sneakers and more.

Kiko Kostadinov SS26 Transports Audiences to a Fictional Island
Fashion

Kiko Kostadinov SS26 Transports Audiences to a Fictional Island

Revealing the return of the ASICS tabi runners that are geared up to release next year.

Issey Miyake's IM MEN SS26 Unveils a Poetic Dialogue Between Fabric and Form, Inspired by Shoji Kamoda
Fashion

Issey Miyake's IM MEN SS26 Unveils a Poetic Dialogue Between Fabric and Form, Inspired by Shoji Kamoda

Revealing an ASICS collaboration on the runway.

JJJJound and ASICS Present the GEL-QUANTUM 360 I AMP in This Week's Best Footwear Drops
Footwear

JJJJound and ASICS Present the GEL-QUANTUM 360 I AMP in This Week's Best Footwear Drops

Arriving alongside anticipated Nike collaborations featuring the likes of Patta, A Ma Maniére, Hyein Seo, Caitlin Clark, and more.

ASICS Sportstyle Reveals Two Exclusive Paris Fashion Week Collaborations With JJJJound and SHUSHU/TONG
Footwear

ASICS Sportstyle Reveals Two Exclusive Paris Fashion Week Collaborations With JJJJound and SHUSHU/TONG

Arriving in ASICS GEL-Quantum 360 and the ASICS GEL-KINETIC Fluent.

ASICS GEL-NYC “Cream/Cloud Grey” Blends Cool Tones with Subtle Warmth
Footwear

ASICS GEL-NYC “Cream/Cloud Grey” Blends Cool Tones with Subtle Warmth

Topped with soft brown and lavender blue accents.

 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.