Behind the Hype: How Tudor Watches Transformed to Become a Global Luxury Staple
Watches

Behind the Hype: How Tudor Watches Transformed to Become a Global Luxury Staple

Presented by Tudor Watches
Hypebeast’s latest Behind the Hype installment reveals the transformation of Tudor watches, displaying how the Swiss brand became a renowned purveyor of luxury timepieces.

All Good Things with Robert Neal
Footwear

All Good Things with Robert Neal

Presented by Merrell
Hypebeast spent a day of adventuring with multi-hyphenate creative and skater Robert Neal, showing off the capabilities of Merrell’s exploration shoe range.

Ryan Gosling Flexes His Comedic Chops and Driving Skills in TAG Heuer’s ‘The Chase for Carrera’ Film
Watches

Ryan Gosling Flexes His Comedic Chops and Driving Skills in TAG Heuer’s ‘The Chase for Carrera’ Film

Presented by TAG Heuer
Gosling wears the new TAG Heuer Carrera Chronograph Glassbox in this meta-style short film inspired by Hollywood filmmaking.

Under Armour’s NYC Pop-Up for its New SlipSpeed Colorways Was Complete With Personalization Stations and Popsicle Treats
Footwear

Under Armour’s NYC Pop-Up for its New SlipSpeed Colorways Was Complete With Personalization Stations and Popsicle Treats

Presented by Under Armour
UA welcomed new SlipSpeed offerings with a giant sculpture and live art from GLOSSBLACK.

Unboxing: The Jack in the Box Pineapple Express 420s
Footwear

Unboxing: The Jack in the Box Pineapple Express 420s

Presented by Jack In The Box
The exclusive new sneaker, created in collaboration with SD Custom Footwear, shows off bright orange soles, vibrant fur, and pineapple-textured leather.

Tudor Unveils Retail Locations Across the United States as Part of Brand Expansion
Watches

Tudor Unveils Retail Locations Across the United States as Part of Brand Expansion

Presented by Tudor Watches
The Swiss timepiece brand has now amassed dedicated wearers across the globe.


Jack in the Box Introduces New Pineapple Express Menu Items Alongside a Wild Shoe Design for 4/20
Footwear Food & Beverage

Jack in the Box Introduces New Pineapple Express Menu Items Alongside a Wild Shoe Design for 4/20

Presented by Jack In The Box
Custom kicks inspired by the return of the Pineapple Express Shake, the new Pineapple Express Chicken Sandwich and the Pineapple Express Red Bull® Infusion.

TAG Heuer Celebrates the Carrera’s 60th Anniversary With New "Glassbox" Models
Watches

TAG Heuer Celebrates the Carrera’s 60th Anniversary With New "Glassbox" Models

Presented by TAG Heuer
Inspired by the original Heuer Carrera model of 1963, these new styles blend contemporary design with heritage elements.

vitaminwater Is Giving Away Once-in-a-Lifetime Experiences with its Interactive “zero holding back” Game
Food & Beverage

vitaminwater Is Giving Away Once-in-a-Lifetime Experiences with its Interactive “zero holding back” Game

Presented by vitaminwater zero
Act fast now through May 11 for a chance to win scenic getaways, concert tickets, gaming consoles, and more.

Under Armour Launches New SlipSpeed Colorways at NYC Pop-Up Featuring Personalization Stations

Under Armour Launches New SlipSpeed Colorways at NYC Pop-Up Featuring Personalization Stations

Presented by Under Armour
The launch event will include the release of new lime green, all-black, white and grey colorways.

Under Armour’s Extremely Versatile SlipSpeed Sneaker Now Comes in Bold “Lime Surge” and “Pink Shock” Colorway
Footwear

Under Armour’s Extremely Versatile SlipSpeed Sneaker Now Comes in Bold “Lime Surge” and “Pink Shock” Colorway

Presented by Under Armour
UA’s most technically designed training shoe gets a vibrant update.

Elevate Your Everyday Wardrobe With Pieces From Theory’s Spring 2023 Collection
Fashion

Elevate Your Everyday Wardrobe With Pieces From Theory’s Spring 2023 Collection

Presented by Theory
Sophisticated staples featuring utilitarian elements, premium textiles, and upbeat prints.

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