Under Armour Launches New SlipSpeed Colorways at NYC Pop-Up Featuring Personalization Stations
The launch event will include the release of new lime green, all-black, white and grey colorways.
Under Armour celebrated decades of underdog heritage and the launch of the innovative SlipSpeed convertible heel sneaker in February at its NYC Pop-Up. Now, the premium sports brand is returning to its pop-up location to celebrate the drop of new SlipSpeed colorways.
The SlipSpeed was originally introduced as the brand’s most technologically advanced and dynamic training sneaker to date. The shoe’s collapsible heel allows wearers to seamlessly shift from training mode to everyday wear, from the gym to your home base and everywhere in between. Now Under Armour has announced the launch of brand new SlipSpeed colorways — the hero sneaker is lime green with red and black accents. Additional colorways include: all-black, black iridescent, three white colorways with navy blue, forest green, or black accents, and two different gray colorways.
The New Color Launch Day will serve popsicles customized with the brand logo, inspired by the new colorways. Interactive elements will also allow visitors to step further into the SlipSpeed world as well. A large-scale SlipSpeed sculpture will be placed inside the pop-up and guests will be able to customize the replica with stickers or markers.
For those who purchase shoes at the one-day event, a shoe customization station will be available so customers can make their own mark on their pair. They will have the choice between four artist-created graphics by GLOSSBLACK to apply to their SlipSpeeds through vinyl application.
To learn more about the new Under Armour SlipSpeed models, visit the pop-up on April 15.
Under Armour NYC Pop-Up
139 5th Ave
NY, NY 10010
(5th Ave. between 20th and 21st Streets)
Saturday, April 15th, 2023
Time: 11am-7pm
