LOEWE Opens Stunning New Flagship on Paris's Rue Saint-Honoré

Summary

• LOEWE has officially opened the doors to its second CASA LOEWE location in Paris, situated at 396 on the historic Rue Saint-Honoré
• Spanning 405 square meters across two floors, the meticulously designed space serves as a curation of contemporary and 17th-century art, bespoke furniture, and highly tactile materials
• The immersive retail experience showcases the brand’s latest women’s and men’s collections amidst custom hand-glazed ceramics, concrete marmorino, and artisanal wool carpets

LOEWE continues to entirely redefine the modern luxury shopping experience with the opening of its newest flagship. Touching down on one of the most prestigious and historic luxury streets in Paris, the Spanish fashion house has officially opened the doors to CASA LOEWE St. Honoré. Marking the brand’s second CASA location in the French capital, the sprawling two-story space is conceived not simply as a traditional retail store, but as a dynamic, deeply immersive curation of fine art, masterful craft, and high fashion.

Spanning a generous 405 square meters, the new flagship presents a carefully curated selection of LOEWE’s women’s and men’s collections. However, it is the interior architecture that truly elevates the environment. The space is defined by a rich, tactile landscape of concrete marmorino, brass, marble, and custom hand-glazed ceramics in striking shades of silver, aubergine, and green. Anchoring the center of the store is a sculptural staircase and a transparent glass lift, which allow natural light from the large windows to travel freely and beautifully between the levels.

True to the brand’s creative vision, art is woven seamlessly into the store’s DNA. Drawn entirely from the LOEWE art collection, the walls feature a fascinating, ongoing dialogue between different eras. Contemporary works by artists like Mary Stephenson, Jordan Belson, and Ian Felice are thoughtfully juxtaposed with historic 17th-century portraiture from the Dutch and Anglo-Flemish schools. Adding moments of quiet intensity and vulnerability, etchings by Paul Thek are also placed throughout the boutique.

The interior design continues this profound spirit of cultural and artistic exchange. Iconic furniture pieces by legendary designers like Gerrit Thomas Rietveld and George Nakashima sit comfortably alongside LOEWE’s own in-house creations. Adding vibrant pops of color and abstract texture to the calming, grounded environment, the floors are dressed in custom artisan wool carpets based on designs by British textile artist John Allen and produced in Spain.

CASA LOEWE St. Honoré offers a singularly beautiful experience where craft becomes a genuine encounter and materials dictate a new way of seeing. For locals and fashion enthusiasts visiting Paris, this new destination perfectly reflects the house’s intelligence, warmth, and unwavering commitment to the handmade.

CASA LOEWE Paris
396 Rue Saint-Honoré
75001
Paris, France