Arsenal Premieres Original Content Series on New Digital Platform The Arsenal
The club’s new digital home ushers in a new era of supporter entertainment.
Summary
- Arsenal has officially launched the first wave of its original content series on its new digital platform, The Arsenal
- The exclusive programming features three new shows including The Link Up, The Big Match, and Modern Leader
- The free-to-download app was developed in collaboration with Arsenal’s Official Digital Transformation Partner, NTT DATA
Arsenal has introduced The Arsenal, a newly established digital home designed for Gooners worldwide. Premiering its first wave of original content today, the platform marks a new era of club entertainment by championing the players, legends, and supporters who define the organization.
Bringing together distinctive stories and personalities, The Arsenal offers weekly content drops curated to celebrate the club’s culture and identity. The launch is spearheaded by three premiering series: The Link Up, The Big Match, and Modern Leader. The Link Up features Bukayo Saka connecting with cultural figures, with the first episode showcasing the number 7 alongside Grammy-winning artist Tems at Abbey Road Studios to discuss the harmonies of music and football. The Big Match serves as a feel-good dating series where the club plays matchmaker for supporters on unforgettable matchdays, while Modern Leader explores performance and professionalism through the lens of captain Martin Ødegaard.
In addition to the new shows, the platform hosts a special app-exclusive episode of Only in the Land, revealing never-seen-before footage from the Arsenal Women’s Champions League final. Beyond original programming, the digital space delivers a personally-curated feed of breaking news, matchday insights, exclusive interviews, retail drops, and ticketing services. To celebrate the rollout, Arsenal also released a promotional film bringing the platform to life, featuring Mikel Arteta alongside players and supporters in “The Arsenal Corner Shop.”
The Arsenal is available to download now worldwide for free via the App Store and Google Play Store
