thisisneverthat Reminds Us of Its Range in Its Summer 2025 Lookbook
Taking a break from its collaborative hot streak to present a collection that combines many of its stylistic strengths.
On the heels of its latest New Balance collaboration, thisisneverthat is locking back in on its in-line offerings. The Seoul-based unit has since lifted the veil on another effortlessly expansive range for its Summer 2025 collection, staged in a clean new lookbook.
For Summer 2025, thisisneverthat meshes all of the things it does best: sportswear, knitwear and outerwear. Sleek, white football jerseys are accented with bright blue cuffs on the sleeves and an “09” on the back with a thisisneverthat logo stamped atop the number.
Knitwear takes the shape of a colorful patchwork-type of vest, defined by its vertical strips of subdued shades, and a horizontal-striped polo shirt. As for outerwear, the label offers up a a striking paisley button-down shirt alongside a more toned-down pinstriped option.
Denim also marks a high point of the drop, with a button-down overshirt landing in a light-wash, stamped with a white embroidered logo on the chest.
It wouldn’t be a thisisneverthat drop without a handful of graphics. The highlight of this go-around? A minimally-branded short-sleeve tee with a basketball player (hard to determine who, specifically) driving the ball and the words “the break of dawn, I stumbled across the lake on fire.”
Explore thisisneverthat’s Summer 2025 collection in the lookbook above. While a specific release date has yet to be revealed, expect it to drop for purchase somewhat soon. Stay tuned as a confirmed release date arrives.
