Lewis Hamilton's +44 Announces New Hajime Sorayama Collaboration
Titled “INFINITY,” the collaboration returns after its first capsule from 2023.
Following its initial success in 2023 when Lewis Hamilton‘s +44 launched its first capsule with Japanese artist Hajime Sorayama, the duo is back with another for this year.
Long-time fans of one another’s work, Hamilton and Sorayama are partnering on an exclusive apparel collection titled “INFINITY,” that takes into consideration their mutual admiration for one another. Building on their first collaboration from two years ago, the new limited edition pieces are inspired by the Far East as well as a nod to car culture, which is evidently important to Hamilton and +44. The collection takes on rarely seen artworks by Sorayama, including the chrome unicorn in front of a red glowing sun, a powerful Pegasus with its wings at full span, a snake to celebrate Lunar New Year as well as, one of Sorayama’s iconic chrome female robots.
To coincide with the launch of the collaboration, the collection will be featured in an exclusive pop-up in Shanghai at the JUICE store in the JULU district from March 19 to March 23. The collection is available for the first time in Shanghai and will be releasing on March 19 on +44.
