LEGO Shares Closer Look at Upcoming F1 Activations
In addition to more details on new product releases.
As Formula 1 gears up for its 75th anniversary season, LEGO is bringing the thrill of racing to fans worldwide through an expansive new partnership. First announced late last year, the collaboration will feature at-race experiences, exclusive collectibles, interactive in-store events and digital content designed to engage both motorsport enthusiasts and LEGO builders.
LEGO will roll out Fan Zones at 13 Formula 1 races in 2025, including stops in Shanghai, Silverstone, Monza and Las Vegas. These zones will offer interactive experiences such as Make and Take builds, photo opportunities and showcases of LEGO’s full Formula 1 product range, featuring all ten teams for the first time. Additionally, 20 F1 events will host LEGO Pit Shops, allowing attendees to purchase sets from LEGO Speed Champions, LEGO City, LEGO DUPLO and LEGO Collectibles.
Select LEGO stores in Europe, North America and China will feature racing-themed activities, including a buildable steering wheel giveaway and a Racing Ramp play zone. Meanwhile, LEGOLAND and LEGO Discovery Centers will host Formula 1-themed build events between March and June.
Beyond physical activations, LEGO is expanding its Formula 1 presence online. The LEGO Play app will introduce new racing-inspired tools for creative expression, while LEGO’s main site will feature a dedicated F1 game and themed content. A special LEGO Magazine issue in March will include a racing board game, followed by a LEGO Collectibles feature in July.
The highly anticipated LEGO Speed Champions Formula 1 sets arrive March 1 and are available to pre-order now, with each set priced at $26.99 USD and consisting of roughly 250 pieces. For more details, catch the LEGO x F1 Live Stream on March 1 at 10:00 am EST.
