Dallas Cowboys Teams up With Billionaire Boys Club for the Starfield Collection
Combining the cowboy and American football aesthetic with the Billionaire Boys Club styling.
Summary
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The Dallas Cowboys and Billionaire Boys Club (BBC) launch the “Starfield Collection”
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The collection features twenty items, including a satin varsity jacket and French terry anorak, inspired by ’90s nostalgia and Western Americana
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The drop, modeled by receiver George Pickens, launches on Sunday, November 23, at 9 a.m. EST, coinciding with the Cowboys’ home game against the Eagles
The Dallas Cowboys are teaming up with Pharrell Williams’ Billionaire Boys Club (BBC) for a limited-edition “Starfield Collection,” marking the start of the holiday season with a bold fusion of luxury streetwear and American football legacy. This release further expands BBC’s connection to sports culture, following its successful partnership with the New York Yankees.
The collection, featuring twenty items, seamlessly unites the Cowboys’ athletic heritage with BBC’s space-forward design language. The capsule draws heavy inspiration from the ’90s and ’00s nostalgia, an era when sports and music moved in lockstep. Hero pieces include a satin varsity jacket, a French terry anorak, and nylon windbreaker sets. These items reinterpret modern athletic silhouettes with collegiate details and a nod to Western Americana.
The campaign centers on Cowboys wide receiver George Pickens, who embodies the collection’s narrative of culture and conviction. This modern star reflects the same forward momentum that has defined BBC since its founding. The unique partnership is deeply personal for Pharrell, whose own father has been a lifelong Cowboys fan, guiding the creative direction.
Designed for fans of all ages, the collection will debut on Sunday, November 23, at 9 a.m. EST, coinciding with the Cowboys’ home game against the Philadelphia Eagles. Merchandise will be available at Dallas Cowboys Pro Shops, BBC flagships and online.
