The Rich Paul x New Balance ABZORB 2010 Is Finally Here
Arriving in the “Unbothered” collection alongside a range of apparel.
Name: Rich Paul x New Balance 2010 “Plum Brown”
Colorway: Plum Brown/Burgundy
SKU: U2010RP1
MSRP: $180 USD
Release Date: December 17
Where to Buy: New Balance
Update: The long-anticipated Rich Paul x New Balance ABZORB 2010 has finally arrived as part of the “Unbothered” capsule collection. This collaboration is centered on the philosophy of maintaining internal focus despite external distractions. Mirroring the sneaker’s serene color scheme, the collection also features a series of apparel, including a hoodie, a t-shirt, and a cap. All items bear the “unbothered” text graphic, which reflects the capsule’s core ethos.
The entire Rich Paul x New Balance “Unbothered” capsule, encompassing both the footwear and apparel, is now available on the New Balance website. A release campaign video was also launched to accompany the release. Check out the video below
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Original Story: Sports agent Rich Paul is continuing his highly successful partnership with New Balance, debuting a new collaborative take on the ABZORB 2010 silhouette. The release, titled “Plum Brown,” is a sophisticated fusion of performance technology and tailored elegance, aligning with Paul’s own refined, lifestyle-forward aesthetic.
The sneaker utilizes a premium, deep color palette that blends plum brown and rich burgundy with subtle hits of vintage rose. The construction features a rich mix of textured materials, including woven mesh, nubuck, and soft suede, which adds depth and a luxurious feel to the upper. This high-end detailing is further emphasized by unexpected touches, such as velvet laces, which elevate the shoe into a sophisticated lifestyle piece.
Underfoot, the shoe is engineered for comfort and stability. It features the signature ABZORB midsole and a translucent TPU stability system, translating the technical complexity of a retro performance model into everyday wear. Paul’s personal logo is subtly placed on the tongue, marking his ongoing influence within the brand. The Rich Paul x New Balance 2010 “Plum Brown” is expected to be released later this year and will be available through the New Balance website and select retailers.
