Official Look at the Rich Paul x New Balance 2010 "Plum Brown"
Dropping by the end of the year.
Name: Rich Paul x New Balance 2010 “Plum Brown”
Colorway: Plum Brown/Burgundy
SKU: U2010RP1
MSRP: TBD
Release Date: Holiday 2025
Where to Buy: New Balance
Sports agent Rich Paul is continuing his highly successful partnership with New Balance, debuting a new collaborative take on the ABZORB 2010 silhouette. The release, titled “Plum Brown,” is a sophisticated fusion of performance technology and tailored elegance, aligning with Paul’s own refined, lifestyle-forward aesthetic.
The sneaker utilizes a premium, deep color palette that blends plum brown and rich burgundy with subtle hits of vintage rose. The construction features a rich mix of textured materials, including woven mesh, nubuck, and soft suede, which adds depth and a luxurious feel to the upper. This high-end detailing is further emphasized by unexpected touches, such as velvet laces, which elevate the shoe into a sophisticated lifestyle piece.
Underfoot, the shoe is engineered for comfort and stability. It features the signature ABZORB midsole and a translucent TPU stability system, translating the technical complexity of a retro performance model into everyday wear. Paul’s personal logo is subtly placed on the tongue, marking his ongoing influence within the brand. The Rich Paul x New Balance 2010 “Plum Brown” is expected to be released later this year and will be available through the New Balance website and select retailers.
