Apple and Formula 1 Sign Official $750 Million USD Streaming Deal

Summary

• Apple secured an exclusive five-year U.S. streaming deal for Formula 1, reportedly valued at $750 million, beginning in the 2026 season
• The content, including all Grands Prix and sessions, will be included in the standard Apple TV subscription, integrating F1 TV Premium
• The move aims to maximize F1’s growth in the U.S. and leverage Apple’s ecosystem following the success of the F1: The Movie

Apple has secured a landmark five-year exclusive U.S. streaming deal for Formula 1, cementing a major shift in how the racing league will be consumed in its fastest-growing market. The deal, reportedly valued at approximately $750 million USD, will begin in the 2026 season and make Apple TV the exclusive home for all Grand Prix events, practice, and qualifying sessions.

This massive investment follows the immense global success of the Apple Original Film, F1: The Movie, which became the highest-grossing sports film of all time. The partnership is a clear move to maximize F1’s growth, with Apple promising to deliver a dynamic and elevated viewing experience for its subscribers. All F1 content will be included in a standard Apple TV subscription at no extra cost, integrating F1 TV Premium’s features directly into the platform.

Formula 1 CEO Stefano Domenicali and Apple’s senior vice president of services, Eddy Cue, emphasized the shared vision for growth and innovation. The tech giant plans to amplify F1 content across its full ecosystem, including Apple News, Apple Maps, and Apple Fitness+. By abandoning traditional cable and broadcasting exclusively on its streaming platform, Apple is making a massive gamble aimed at acquiring a younger, affluent, and technologically engaged audience.