Yuki Yagi Hones His Craft for vowels AW25

Under the creative direction of Yuki Yagi, vowels is rooted in references from the past. Time and time again, Yagi again lifts inspiration from the label’s New York City-based Research Library, stocked with a cornucopia of media – over 2,000 books and magazines, to be specific – that inform the design and production process in Japan.

For vowels’ Fall/Winter season, the label builds upon its newly lain foundations in a versatile collection entitled “everyday life.” Staple silhouettes are elevated and enhanced through Yagi’s “Shu Ha Ri”-guided (a Japanese concept that describes the stages of learning and mastery) practice.

Craftsmanship is on full display throughout everyday life, with pieces crafted from relaxed cotton, wool, silk and mohair. everyday life is dipped in a vibrant color palette, with an M-1 inspired handstitched knitted bomber leading the range in striking shades of steel blue, black, and burgundy.

A post-Impressionist still life is painted upon a split raglan coat, double-zip jacket and pair of work pants.

Expanding on its academia-inspired aesthetic, vowels offers up a sleek, all-black varsity jacket elevated with chenille patches as well as a lineup of Ivy-inspired collegiate tees.

While a wool mohair suit is paired alongside floor-length trench coats, a handful of heavyweight cardigans pop in bright hues and pastel pullover knits come punctured with a perforated all-over heart pattern.

Explore vowels “everyday life” Autumn/Winter 2025 collection in the lookbook above.