NAHMIAS Captures the Electric Essence of "PISMO BEACH" in FW25
Bringing the beach town’s coastal charm to life across a diverse lineup of classically Californian garments – also with an Alpinestars assist.
NAHMIAS is always wearing its Californian roots on its sleeve – be it a motorsport-inspired aged-leather-laden sleeve or a textured knitwear one. For the Doni Nahmias-led label’s Fall/Winter 2025 collection – entitled “PISMO BEACH” – the California-to-its-core imprint is channeling the spirit of the central coast’s beach town across a cornucopia of clothing and accessories that capture Pismo’s coastal charm.
An Americana-inspired melding of classic Californian-cool style codes, “PISMO BEACH” pulls influence from the town’s roots in motorsport culture and juxtaposes it against its natural beauty of the California coastline and serene sand dunes, culminating in an expansive and immersive ready-to-wear range.
Dipped in a vibrant color palette, “PISMO BEACH” prioritizes craftsmanship in its “[celebration] of the intersection of rugged outdoor pursuits and refined coastal living,” placing textured chunky cardigans up against elevator outerwear and distressed denim garments – the latter of which come finished off with distinct wash techniques and artisanal details including custom patching.
Acting as an authentic portrait of PISMO, the collection pieces together different athletic aesthetics, connecting captivating motocross motifs and cuts with vintage sporting silhouettes. Color-blocked tracksuits arrive alongside varsity jackets and bright motorsport jerseys, with racing imprint Alpinestars hopping in the passenger seat to assist on a handful of the aforementioned offerings.
On the more sophisticated front, models don casual yet clean pinstriped suits – albeit keeping it NAHMIAS-core and selecting skateboards as the accessory of choice.
Explore NAHMIAS’ “PISMO BEACH” Fall/Winter 2025 range in the lookbook above.
