The Air Jordan 3 "Treat Yourself" Brings Love Into This Week's Best Footwear Drops
Travis Scott’s Nike Zoom Field Jaxx is set to drop again, HOKA is ready to debut its new Speed Loafer silhouette and many more releases are on the way as well.
After five grueling months of football, the stage is finally set for Super Bowl LIX with a rematch from Super Bowl LVII as Jalen Hurts and the Philadelphia Eagles look for revenge against Patrick Mahomes and the Kansas City Chiefs. However, before the big game in a couple of weeks, there’s plenty of sneaker releases to look out for. This week’s lineup features entries from Nike, Crocs, Jordan Brand, HOKA and PUMA, including looks that celebrate two different upcoming holidays. As always, let’s first look back at the headlines that stood out from last week before we give you the rundown on what’s up ahead.
Our latest footwear feature previewed the entire year of drops based on what we know now — touching on everything from highly-anticipated collaborations to exciting re-releases — with a round-up of 25 sneaker releases to look forward to in 2025.
As for the regular slate of news, a special “Ruby Slippers” version of the The Wizard of Oz x Nike SB Dunk Low was unboxed as a lucky find within the blind bag packaging of a late delivery of the collaboration’s December release. Another launch from last month that was elaborated on was the Kids of Immigrants x Nike Air Max Sunder as a new “Concrete Sky” colorway was teased. Looking to the Jumpman team, it unveiled the Air Jordan 5 “Black Metallic Reimagined” in its entirety while also teasing the Infinite Archives x Air Jordan 17 Low at Paris Fashion Week. That wasn’t all that the brand had in store for Paris, it also dropped its Paris Saint-Germain x Jordan Brand “Wings” collection, which included a special Air Jordan 1 that cost thousands of dollars to cop.
Of course, that’s not all that went down at Paris Fashion Week. Pharrell and adidas presented their new Jellyfish silhouette while Joe Freshgoods teased his New Balance 992 “Aged Well” collab. AURALEE rekindled its New Balance partnership as COMME des GARÇONS did the same with not only New Balance, but Nike and ASICS as well. sacai took things in a new direction with the unveiling of its furry UGG boots, which Chitose Abe herself commented on after the show. POST ARCHIVE FACTION (PAF) had a return to form with not only another chapter of its ongoing On collaboration, but offered takes on Clarks’ Wallabee Boot as well. To top it all off, Action Bronson teased yet another colorful take on the New Balance 990v6.
With all of last week’s key headlines revisited, let’s now pivot to what’s in store for sneakerheads this week, starting off with the return of the Nike Air Superfly. Once you make your way through the list in its entirety, don’t forget to check out HBX to shop styles that are available now.
Nike Air Superfly “Metallic Silver”
Nike
Nike
Nike
Release Date: January 28
Release Price: $100 USD
Where to Buy: Select Retailers
Why You Should Cop: It’s finally time for the Air Superfly to make its return to shelves, 25 years after its inception. The sleek runner has been revisited through a lifestyle lens, styled specifically for women with its deconstructed build featuring perforated leather in combination with synthetic suede. The Air unit is hidden within the Cushlon foam midsole while this debut “Metallic Silver” look shines bright with its glistening upper joined by contrasting elements in black.
The Beatles x Crocs Classic Clog
Crocs
Crocs
Crocs
Crocs
Release Date: January 28
Release Price: $80 USD
Where to Buy: Crocs
Why You Should Cop: Crocs’ collaborative conquest continues this week with the Classic Clog taking on two colorways based on The Beatles. One pair dons a psychedelic influence as it depicts the band in Jibbitz form alongside other memorable motifs from the group. As for the other pair, it brings The Beatles’ “Yellow Submarine” to life, converting it into a submarine-shaped slip-on outfitted with periscopes, propellers and even windows with the band members looking out into the sea.
Air Jordan 1 Low OG “Year of the Snake”
Nike
Nike
Nike
Release Date: January 29
Release Price: $160 USD
Where to Buy: SNKRS
Why You Should Cop: Jordan Brand’s celebration of the Lunar New Year is set to continue this week as the Air Jordan 1 Low OG “Year of the Snake” is being readied to drop. The pair notably features a white leather base that is accompanied by gray overlays and silver Swooshes that don a snakeskin-like texture while also sporting an iridescent finish — one that matches the unique Wings branding at the heel and the special packaging. Blueish-green detailing is also present at the laces, tongue and semi-translucent outsole to round out the new look.
Nike Clogposite “Light Army” & “Ironstone”
Nike
Nike
Release Date: January 30
Release Price: $140 USD
Where to Buy: SNKRS
Why You Should Cop: Energy surrounding the return of the Nike Clogposite came and went with Supreme’s collaboration last September. That being said, it continues to steadily take on new looks, with this week featuring not only the release of a “Light Army” pair, but an “Ironstone” one as well. The former sees a military green cover the entirety of the slip-on while this same approach was employed with the latter, instead favoring a shade of chocolate brown.
Nike Air 180 “University Blue/Hyper Pink”
Nike
Nike
Nike
Release Date: January 30
Release Price: $150 USD
Where to Buy: SNKRS
Why You Should Cop: 34 years ago, the Nike Air 180 introduced the world to 180 degrees of visible Air. The shoe still holds up today as a beloved model from the Swoosh and recently returned to the market just last year. It’s resurgence is due to carry onwards with the retro-inspired “University Blue/Hyper Pink” colorway that is dropping this week. Its mixed material upper begins with a dark blue base and then shifts to a lighter blue at its overlays while a bright pink accents the shoe at the Swooshes, heel branding, tongue branding and a portion of the sole unit.
HOKA Speed Loafer
Hoka
Hoka
Hoka
Release Date: January 31
Release Price: $185 USD
Where to Buy: HOKA
Why You Should Cop: It’s been just over a year since Junya Watanabe and New Balance shook up the sneaker scene with the unveiling of their collaborative 1906L sneaker loafer. The collaboration was just the tipping point as many in-line looks continue to polarize sneakerheads as some grew to love the trends and others were steadfast in their disapproval. Nevertheless, the trend is continuing to evolve with HOKA’s entry into the fray with its new Speed Loafer model. Its thick Vibram-backed sole unit is joined by a loafer-inspired upper to result in a shoe that is one part sneaker, another part loafer.
Travis Scott x Nike Zoom Field Jaxx “Light Chocolate”
Nike
Nike
Nike
Release Date: January 31
Release Price: $170 USD
Where to Buy: SNKRS
Why You Should Cop: In case you missed out on Travis Scott’s initial release of his Nike Zoom Field Jaxx in “Light Chocolate,” the Swoosh has prepared a second drop for the new look. The hybrid model combines elements from the Land Shark with the Zoom Spiridon, resulting in a ’90s-inspired shape that is connected to present day thanks to Scott’s personal touches, such as this “Light Chocolate” color palette.
TMNT x PUMA MB.01 “Baxter Stockman”
Puma
Puma
Puma
Release Date: February 1
Release Price: $135 USD
Where to Buy: PUMA
Why You Should Cop: PUMA Hoops has teamed up with the Teenage Mutant Ninja Turtles for a five-part sneaker collaboration featuring LaMelo Ball’s signature designs. The first release is inspired by mad scientist Baxter Stockman, who is illustrated at the heel of the shoe alongside special co-branding. This colorway begins with an all-black version of the MB.01 and brings the shimmering pattern of the half-man, half-fly to life with an array of colors situated at the upper’s base.
Air Jordan 3 “Treat Yourself”
Nike
Nike
Nike
Release Date: February 1
Release Price: $200 USD
Where to Buy: SNKRS
Why You Should Cop: Valentine’s Day is just a couple of weeks out and Jordan Brand is kicking off its celebration of the season of love with this women’s-exclusive “Treat Yourself” colorway of the Air Jordan 3. This pink presentation of the sneaker is accented by red detailing, including at the pair’s unique jewel charms that tie it to its theme. Rounding out this special release is a thematic red box with heart-covered tissue paper.
Nike Book 1 “Flagstaff”
Xx
Xx
Xx
Release Date: February 1
Release Price: $140 USD
Where to Buy: SNKRS
Why You Should Cop: We’re quickly approaching the one-year anniversary of the Nike Book 1’s retail debut, yet it stands tall still as one of Nike Basketball’s most sought-after silhouettes. Adding to its expansive arsenal of colorways, this new “Flagstaff” pair celebrates Booker’s “home away from home.” The Arizona city is known for its pine forests, the subject of this “Fir”-colored pair. Finishing touches are provided by the heel’s “No Service” and “Flagstaff” text, as well as the woven labels that depict Humphrey’s Peak — the highest point in the city.
