Kendrick Lamar Taps Willy Chavarria for Super Bowl Halftime Collection

Willy Chavarria takes no days off. Just as the press was beginning to settle on his brilliant Paris Fashion Week debut, the Mexican-American designer gave the industry another reason to publish his name in bold text: an upcoming ready-to-wear collaboration with Kendrick Lamar tied to his upcoming Super Bowl halftime performance.

The duo, who first connected two years ago when the GNX rapper sported Chavarria’s designs on his Big Steppers Tour, has crafted a limited-edition collection of fan-inspired gear to celebrate the monumental show. Notably, the collaboration is a three-way partnership between the NFL, Lamar’s pgLang label and Chavarria.

The honorary lineup’s hero piece is a slightly cropped, balloon-sleeved satin jacket with “KLamar” embroidery on the chest and “g.NATIONAL” lettering (winking to Lamar’s forthcoming Grand National Tour with SZA later this year) on the back. Elsewhere, the collection houses lightweight practice jerseys and drawstring mesh shorts, as well as Super Bowl LIX hoodies and T-shirts with Felipe Merida-designed graphics featuring Lamar’s “tv off” lyrics — “Foot Up On The Gas But Somebody Gotta Do It” — on the body.

The Willy Chavarria x Kendrick Lamar collection will become available to shop online on Wednesday, January 29. Proceeds from the collection will be donated to organizations and individuals impacted by the Los Angeles fires. Prices will range from $55 USD to $750 USD. Take a look at the lineup in the gallery above.