Martin Scorsese Stars as "The Artist" in Kith and Giorgio Armani's New Campaign
The first ever collaboration for Armani.
Kith and Giorgio Armani have tapped famed filmmaker Martin Scorsese to be the star of their new campaign. This marks the first-ever collaboration for Armani between Kith and the Italian brand, but definitely not the first between Armani and Scorsese. Scorsese is a long-time friend of the house and partnering with the director was a now brainer for the luxury house.
In a statement from Kith, Scorsese and Armani have been friends for many years “which led him to direct Made in Milan — a documentary about the designer’s life and the growth of the brand. His steadfast representation of his hometown, New York, is a value shared and respected by fellow native, Ronnie Fieg. For these reasons and more, Giorgio Armani and Kith were honored to work with him to debut this collection—the first-ever collaboration in Giorgio Armani’s history.”
In tandem with the new campaign video that just launched, Kith has confirmed a special pop-up experience in New York where the collaborative collection will be available ahead of its global launch. Kith has redesigned a townhouse on the Upper East Side at 170 East 80th Street. The townhouse will be open on September 6-7. The global release for the collection arrives on September 13 online.
