Tommy Hilfiger Brings Back Stray Kids for Fall 2024 Campaign
The K-pop band returns for a campaign set against the NYC skyline.
Tommy Hilfiger has recruited the K-pop group Stray Kids for its Fall 24 Campaign set against the New York City skyline. Shot by Alisdair McLellan, members Bang Chan, Lee Know, Han Jisung, Changbin, Hyunjin, Felix, Seungmin and I.N pose on a rooftop in various preppy outfits with puffer jackets and long-sleeved button-downs suited for the colder months.
“Tommy Hilfiger is an American style icon,” said Stray Kids. “Each time we visit he helps us to feel at home through his timeless prep style – it makes us feel that anything is possible. We’re so excited for our fans to see us on top of the world in this iconic New York campaign.”
“New York City’s skyline is the ultimate stage for an iconic pop culture moment,” said Tommy Hilfiger. “For our third campaign with Stray Kids, we took them to higher grounds – capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York.”
Stray Kids has worked with the brand before as they were the face of the Spring 2024 campaign back in April. Members of the group have also worked with fashion brands like Felix being an ambassador for Louis Vuitton and Hyunjin working with Versace.
The Fall 2024 collection will be available on the brand’s website and in stores worldwide throughout the season. You can view the full campaign in the gallery above.
