FRGMT Reworks '90s Tommy Hilfiger Icons for FA26

Uniting the aesthetic lineage of New York and Tokyo, Tommy Hilfiger and Hiroshi Fujiwara’s FRGMT have officially joined forces for a Fall 2026 limited-edition capsule collection. Grounded in the nostalgic spirit of the 1990s, the collaboration reinterprets classic American cool through a distinct East-meets-West lens. The partnership marks the first time the iconic American fashion house has collaborated with Fujiwara, tapping into an era when classic preppy staples intersected with the burgeoning worlds of hip-hop, punk, and global street culture.

The capsule reimagines traditional preppy codes with FRGMT’s understated, considered design language. Essential wardrobe staples -  including rugby shirts, button-downs, varsity jackets, chinos, and field jackets – sit alongside archival grails like the Regatta jacket, sailing polo, and duffel bag. FRGMT’s signature visual motifs take center stage through thunderbolt graphics, subtle polka dot patterns, and a light blue rework of the iconic Tommy flag emblem. Elevated fabrications further define the line, utilizing soft flannel check shirting, dry cotton jersey, washed nylon, and heavyweight cotton twill.

At the heart of the collaboration is a mutual reverence for music, pop culture, and subversion. “I’ve always admired Hiroshi’s creativity and the way he brings his own point of view to everything he touches,” reflects Tommy Hilfiger on the genesis of the project. “We both have a history of looking beyond fashion to culture for inspiration, and of taking familiar classics and giving them an unexpected twist. We come from different places and design traditions, so the opportunity to collaborate and bring those perspectives together and create something neither of us would have made on our own was exciting from the start.”

To accompany the launch, the campaign captures the spontaneous energy of New York street culture, blending uptown prep with skateboarding across a fast-paced social film. The limited-edition Tommy Hilfiger x FRGMT Fall 2026 collection officially releases globally on October 15, 2026, available through select Tommy Hilfiger retail locations and online at tommy.com.

“We both have a history of looking beyond fashion to culture for inspiration, and of taking familiar classics and giving them an unexpected twist.” – Tommy Hilfiger

For FA26, you introduce your first partnership with Hiroshi Fujiwara’s FRGMT. Can you tell us how this partnership came into existence?

Tommy Hilfiger: I’ve always admired Hiroshi’s creativity and the way he brings his own point of view to everything he touches. We both have a history of looking beyond fashion to culture for inspiration, and of taking familiar classics and giving them an unexpected twist. We come from different places and design traditions, so the opportunity to collaborate and bring those perspectives together and create something neither of us would have made on our own was exciting from the start.

In this collection, you reference Tommy Hilfiger’s 1990s-era codes and iconography. How did you land on this specific time period as a starting point?

Hiroshi Fujiwara: In the ’80s, I traveled from London to New York and discovered hip-hop, and later I became a DJ. Back then, I was acknowledging Tommy Hilfiger as more of an American preppy brand, but in the ’90s I started noticing that many hip-hop artists were wearing Tommy in their own style. I remember most of them were wearing them really baggy and oversized, which gave it a totally different impression. That attitude and the movement were interesting and memorable.

Is there a style you see as the centerpiece of the collaboration?

Hiroshi Fujiwara: My personal favorite piece is the Regatta jacket, because to me it’s very Tommy, with my own reinterpretation.

You and Tommy Hilfiger’s brands have distinct histories, but do you see any commonalities in your approach as designers?

Hiroshi Fujiwara: When I first heard about the project, I thought it could be interesting because we’re quite different. I recently had the chance to meet Mr. Hilfiger in New York for the first time, and I realized that we’re similar in one way—we’re both open to exploring new things.