Stray Kids Front Tommy Hilfiger's Spring 2024 Campaign

Shot on the 36th floor of the Conrad Seoul Hotel by Sean Thomas.

Fashion
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Between global tour dates last year, K-pop septet Stray Kids found some downtime on the 36th floor of the Conrad Seoul Hotel to pose for Tommy Hilfiger’s Spring 2024 campaign. Shot by Sean Thomas, the promotional imagery sees band members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin and I.N sport the American designer’s latest preppy wares against sprawling views of the South Korean capital.

“I have always been inspired by pop culture’s intersection of fashion and entertainment,” said Hilfiger. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”

Formed in 2017, Stray Kids is a K-pop powerhouse band, having placed four consecutive projects atop the Billboard 200 albums charts since its inception. The latest of them, ROCK-STAR, which was released last year, includes the group’s popular tracks like “LALALALA” and “MEGAVERSE.”

Since commanding the charts, the group’s members have slowly begun securing fashion partnerships: namely, Felix became a Louis Vuitton ambassador in August, and Hyunjin signed on to represent Versace in July.

Tommy Hilfiger’s Spring 2024 collection will continue to roll out online and in the brand’s stores throughout the season. Explore the line in Stray Kids’ campaign above.

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