WIND AND SEA Heads to the South of France for SS24
Drawing influence from the region of Provence.
WIND AND SEA has unleashed its latest lookbook for its imminent Spring/Summer 2024 collection. For the warm weather delivery, Takashi Kumagai’s streetwear imprint draws inspiration from Provence in the South of France, pairing up with Parisian design studio Studio Tyrsa – led by graphic designer Tyrsa – to curate the collection’s lead graphic.
Tyrsa leaned heavily into Japanese artistic motifs in curating the graphic, intermingling graffiti and calligraphy.
“My work is based on an analog process, it’s always handcrafted,” Tyrsa explained in an official statement. “Whether it’s a painted brush stroke, a lettering piece, a typeface and even a logo. Incorporating modern visual elements with refined but artful typography, Studio Tyrsa creates beautiful, high-quality work in which they reinvent the letter, but never lose its meaning or its beauty.”
As for the collection at large, Kumagai wanted to emulate the effects of sunbathing, designing the intentionally faded apparel as if it had been sitting in the sun for hours. Kumagai also drenched the collection in local colorways, looking to the region’s natural color palette to inform the range.
The collection encompasses knit sweaters inspired by fishing nets, hand-dyed surf shorts that employ striking hues to highlight the beauty of Provence and a vintage-style worker jacket that matches the sands of the Southern France beaches.
Check out the lookbook above, and expect WIND AND SEA’s full Spring/Summer 2024 collection to drop shortly.
