Stray Kids’ Felix Lee Is Louis Vuitton's Newest House Ambassador

Expanding on K-pop’s fashion takeover.

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French luxury House Louis Vuitton is expanding its ambassador roster once again, following the appointment of Wimbledon winner Carlos Alcaraz. The next to assume the role is Stray Kids front man, dancer, and rapper Felix Lee.

The K-pop star has been rocking with Louis Vuitton since the start of his career, wearing its impeccable menswear goods on and off stage. Lee’s ambassador role was announced by Louis Vuitton on Twitter earlier today, stating, “Felix for Louis Vuitton. The Maison is pleased to welcome the Stray Kids band member as House Ambassador.”

“I am thrilled that Felix is joining Louis Vuitton — I love his audacious sense of style,” says womenswear Artistic Director Nicolas Ghesquière. Louis Vuitton has been making moves on Lee for months, spotted at the brand’s Cruise 2024 show in Italy’s Isola Bella. The artist held the position at Versace earlier this year and follows in the footsteps of BTSJ-hope, Hyein of girl group NewJeans, and Jackson Wang of GOT7, who have previously held the title.

In case you missed it, London’s Central Saint Martins shapes the future of footwear with Dr. Martens.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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