Hypebeast Community Center is a new series spotlighting emerging, indie and underground brands in street culture — giving them a platform to share their story and explain who they are/what they do in their own words.

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The Five W’s

Who is wearing the brand?

People like me. People who are fashion enthusiasts and get excited about contemporary design. People who aren’t necessarily the life of the party. People who allow their taste to speak for themselves. People who are looking to build complete wardrobes instead of focusing on trends.

What is the brand’s main message?

Our main ethos is Constant Evolution. When I first started Science Project, I knew that where I started wasn’t likely to be where I ended up, but I knew it was all part of the process. The brand is heavily inspired by minimalism, practicality, and versatility, as we believe that there are many technicalities in some of the simplest things.

When did you launch Science Project?

While it was a thought for many years, I didn’t officially launch Science Project until the Fall of 2020.

Where are people wearing Science Project?

Whether it’s on the front page of a magazine, or on your favorite athlete, Science Project is for everyone.

Why was Science Project created?

It began as a creative outlet that I hoped would inspire others to join the conversation in their own way. I want Science Project to encourage other creatives to take that leap of faith and bet on themself.

“I think of the most complex form of what I’m trying to create and then strip it down to a point where it’s minimal but still striking.”

About the Brand

What was the spark that catalyzed the creation of Science Project?

My love for fashion and obsession with learning everything about the things that I love. The first step in creating a brand was building that foundational knowledge and learning as much as I could.

When did fashion design become a passion for you – and on top of that, an intended career path?

I’ve always had a passion for fashion. I was the kid who said “When I get money, I’m buying everything,” and a lot of the things I had my eye on were fashion items. I remember I printed out every single Air Jordan sneaker that I wanted and treated those printouts like they were my Bible. I never thought I’d start a brand, though. Growing up, I didn’t know any designers or anyone doing anything creative. It never seemed possible up until my early college years when I was surrounded by so many creative and talented people who made me feel like I could do anything.

How would you define Science Project’s style in your own words?

“Versatile.” Versatility is very important to the brand and remains at the forefront of the design process and the lookbooks.

You also describe Science Project’s style as “militant minimalism.” What does that mean?

In short, it’s an uncompromised approach to minimalism. Kind of like a hyper-focus on fundamental values.

What about simplicity inspires you and draws you to explore the concept further?

One of the things I love about fashion is how much you can tell about someone by what they wear. The idea of simplicity resonates with me so much because it reflects who I am: simple, straight to the point, but highly effective.

What style codes or eras do you draw inspiration from?

My inspiration is random and sporadic. I’m currently laser-focused on today’s era of fashion and am constantly thinking of ways to simplify complicated things. Science Project is a brand of the future, and to be a brand of the future, we need to fully understand what is going on today in order to push that forward.

Why “Science Project” for the brand’s name?

In my opinion, a brand name is not as important as it seems. If a brand is great, the name is great. If the brand sucks, the name sucks. When I was brainstorming names for my brand, one thing I couldn’t stop thinking about was how to even the simplest things, there is a science.

How do you approach curating your lookbooks?

I approach building my lookbooks the same way I approach building my brand in general. I think of the most complex form of what I’m trying to create and then strip it down to a point where it’s minimal but still striking.

Tell me more about your usage (or lack thereof) or color in your clothing.

Color is a huge mood navigator. I like to create a consistent mood so you’ll never see Science Project being too light or too dark.

How do athletic style codes influence your clothing?

I’m a huge fan of athletics in general. My biggest takeaway from activewear is comfortability. We recently incorporated the fit of 2000s-era basketball shorts into a pair of leather shorts.

What was the biggest challenge you faced when building Science Project?

I had to be honest with myself about my capabilities and what I’m good at. When you’re starting a brand, you have to learn the science behind effective delegation and how to best oversee and understand others.

What’s the biggest lesson you’ve learned since launching Science Project?

The fashion industry is a marathon, not a sprint. It takes a lot of discipline and pace to get to the finish line. There are many distractions along the way that will cause you to second-guess yourself and your ideas but you have to stay on course. I try and motivate myself as much as I can.

Why should people care about Science Project?

Science Project is a brand of the future. By supporting us, you’re endorsing a brand that prioritizes thoughtful design and quality.