Atelier4 Is Bringing Art Installations on Luxury Yachts
The launch of Art Abroad takes clients’ artworks to new waters.
Atelier4 is charting its own course in the fine art storage and shipping sector. This week, the industry veteran announced the launch of their new exclusive service, dubbed Art Aboard, which will specialize in “curating and managing fine art installations aboard luxury yachts”, according to a company statement.
The New York-based company will continue to expand operations in the greater Miami area, as clients’ beloved artworks are sent out to Atelier4’s climate-controlled stage in their Florida warehouse. From there, the pieces will be transported to luxury boats after docking and Art Aboard will look for custom installation solutions to fit each boat’s unique features.
Despite ongoing excitement, the launch of the service is met with some hesitation. “You don’t want to stick your works on paper collection on your yacht,” Miami-based art advisor Karen Boyer tells Artnet. She notes the wide range of shifting factors to be considered at sea, such as humidity and temperature conditions. At the same time, Boyer shares her past experiences with people who like to put art on boats—potential clients who “have this need”.
A few years ago, Atelier4 CEO Jonathan Schwartz made the move to pull back from major art fairs, Art Aboard follows the company’s strokes of innovative thinking. On the heels of Art Aboard’s beginnings, Schwartz remains optimistic about ventures across land and sea. With a team of yacht crews, art advisors, insurance companies, and support service in arms, Art Aboard maintains its commitment to preservation and amplifies the ambiance of art over friendly waters.
