ROA’s FW24 Campaign Showcases Life in the Swiss Alps
Digging into the tranquil and healing elements of life in the valley.
Life is meant to be lived in nature and that’s one thing the Italian footwear and hiking-oriented brand, ROA, knows well. So to continue exhibiting its love for the great outdoors, the brand has revealed its new Fall/Winter 2024 campaign which showcases life in the Swiss Alps.
Heading to Ticino, Switzerland, the brand wanted to dig into the tranquil and healing elements of life in the valley. In bringing the vision to life, ROA enlisted the help of Nickki McClarron to shoot the collection against the background of Manuel Pauli’s Tre Tetti house and Mario Botta’s Casa Bianchi.
Against the two architectural feats and the surrounding environment, the campaign nods to elements of modernist and postmodernist style alongside the timeless style of nature. But what the spaces help to showcase is the FW24 collection’s focus on hybridity, versatility and functionality. The visuals reveal the new wardrobe featuring puffer coats, technical outerwear, knitwear, bodycon, yet soft tops and more. Regardless of the specific piece, the entire wardrobe is meant to endure a range of environments whether it be in the city or the valley.
Take a look at the new campaign in the gallery above. ROA’s FW24 collection is available now online.
