Prada Centers on Conversation for FW24 Campaign

For its new Fall/Winter 2024 women’s and men’s campaign, Prada has centered on the power of conversation.

Simple, yet so innately human, conversation has driven the world since the beginning of time. Whether it be casual everyday conversations, large life decisions or chatting with friends or oneself to decide to wear, conversation remains the woven thread in all of our lives. Prada’s latest campaign digs into “the notion of conversing, of exchange of ideas,” which is one of its core identic values.

To produce the collections, Miuccia Prada and Raf Simons converse, sharing ideas, themes, likes and dislikes. The created clothes converse – fusing fabrications, special details and refreshed themes. The Milan-based brand wanted to exhibit the simplicity and crucial power of conversation with its latest visual.

Captured by Willy Vanderperre, the campaign stars Damson Idris, Hunter Schafer, Letitia Wright, Harris Dickinson and Yili Ma – talking of course, whether it be seated in person or over the phone. Aside from their discussions, the stars of course don pieces from Prada’s FW24 collection, which sees chic blazers and suits, brightly hued knitwear in coral and turquoise hues, classic wool skirts, sleek dresses and of course signature accessories like handbags.

Take a closer look at Prada’s new FW24 campaign in the gallery above with the collection available now in-store and online.