Here's What Went Down at Hyperoom's Debut SS25 Paris Fashion Week Showroom
Featuring the latest collections from THUG CLUB, remagine and WHO DECIDES WAR.
During Paris Fashion Week, Hyperoom returned for the Spring/Summer 2025 season. Together with Summer Games, Hyperoom debuted its showroom in Paris at the Helinox headquarters, bringing together Thug Club, Remagine and WHO DECIDES WAR. Hosted between June 22 to 25, the appointment only showroom showcased each brands’ most recent collection.
THUG CLUB, a long-time Hyperoom collaborator, showed just why they have become the foundation of Seoul street culture in recent years. Founded by Min and Kwon, the duo continues to bring a community of individuals together that share the common goal of standing out and self-expression through daily rebellion. Chinese sneaker brand remagine is a fairly new label to hit the market. The brand name combines “remember” and “imagine” into one, conveying the label’s pursuit of tradition and future. The independent brand showcased its hybrid derby, square toe and various other models. As for WHO DECIDES WAR, the brand continues to bring Ev Bravado and Tela D’Amore’s vision to life, harboring an edginess to streetwear, blending grunge, workwear, avant-garde and tailoring all in one. Continuing to build on its signature denim silhouettes, the brand highlights its meticulously crafted pieces, expert garment distressing and multi-phase hand-dyeing, all with great attention to detail. The upcoming WHO DECIDES WAR collection will be available to view for the public in September.
Take a closer look into the brands that were at Hyperoom’s SS25 Paris Fashion Week showroom below.
Thug Club
Thug Club
Thug Club
Thug Club
Thug Club
Thug Club
Thug Club
Showcasing their SS25 collection titled “BIO SOLDIER,” Thug Club embraces a more militaristic style this time around. Imagining a world where a group of elite individuals unite to create their own future in a post-apocalyptic, dystopian world, the collection utilizes unconventional recycled materials along side TC metal emblems to symbolize solidarity and determination.
remagine
Remagine
Remagine
Remagine
Remagine
Remagine
The independent brand focuses on extracting classic elements from history and combining reality and imagination. Pulling together traditional elements of a shoe with futuristic designs, craftsmanship is at the forefront, exploring the limitless possibilities through innovation and sustainability.
Hyperoom continues to look for new brand partners for future Paris Fashion Weeks. Those interested can contact hyperoom@hypebeast.com.
