JW Anderson Releases Prickly “Best in Show” Capsule
Step aside, pigeons: JW Anderson’s championing hedgehogs now.
After popularizing pigeons in fashion, JW Anderson moves on to a new animal — the hedgehog. The “Best in Show” capsule introduces two new motifs to the brand’s style as its hedgehog and sunflower designs provide summer-themed whimsy.
The collection features hedgehogs in the form of a clutch and illustrations adorning multiple garments. The hedgehog clutch mirrors the viral pigeon clutch from the brand with the same 3D-printed manufacturing process that allows for intricate/hyper-realistic details. The top of the clutch pops off for a small hidden storage compartment in the hedgehog’s hollow body. Tees and hoodies also feature this woodland creature as an illustration paired with “Prickly” wordmarks.
For another slice of nature, sunflowers embellish sheer tops, tees, tanks, sweater vests, trousers and jackets. Embroidery allows sunflowers to add a subtle fun touch while large-scale sunflower prints that take over garments add a bold summer statement. Best-in-show county fair “1st place” ribbons are also embroidered on sweaters and illustrated on tees to tie the capsule together.
This collection comes shortly after JW Anderson’s previous Pride collection which saw the brand tap into the pigeon motif for an unconventional take on love and self-acceptance. A wide assortment of pigeon-themed Pride garments showcased the brand’s affinity for telling stories through overlooked animals.
JW Anderon’s “Best in Show” capsule drops July 8 to purchase from the brand’s store locations in London and Milan and on its website.
