Bella Hadid Is the New Face of Saint Laurent

Marking her first-ever Saint Laurent campaign.

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Bella Hadid makes her has become the the new face of Saint Laurent by Anthony Vaccarello. Appearing in her first-ever campaign for the house, the brand takes to Instagram to share the imagery.

The model first wore a slinky, transparent Saint Laurent dress in May to attend the Cannes Film Festival, shocking the internet. Fans apploauded the look on Hadid which helped the brand gain significant resurgence and attention, adding value to the house. The campaign sees Hadid wear a sheer white dress featuring a lace collar, accessorizd with a black Saint Laurent belt and a fur coat next to her in bed. The sexy campaign was shot by Gray Sorrenti.

The look adorned by Hadid was prevalent at the label’s buzzy Fall 2024 runway show. Recently, Hadid has kept a low profile. Though keeping busy with the launch of her Orabella perfume and appearing in Mustafa’s new project “Gaza is Calling.” Take a look at Hadid’s campaign below.

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