Travis Scott Becomes First Non-Athlete to Release Jordan Brand Sneaker and Apparel Collection
Enlisting Ye and both their kids to be in the promotional video for the collection launch.
Following the official preview of Travis Scott‘s upcoming Cactus Jack and Jordan Brand collaboration the CJ1 T-REXX, the UTOPIA artist is also releasing a signature apparel item in tandem with the sneakers.
Travis Scott is now the first non-athlete to receive his own signature sneaker and apparel collection with Jordan Brand. An undeniable force and trailblazer across multiple industries, Scott continues to bring Jordan Brand to new heights with his collaborations. With his new Jordan Brand signature model arriving in “Dark Mocha and University Red” and a limited edition “University Red,” the rapper is also bringing his authentic style to his debut Jordan Brand apparel collection. To promote the collection, he enlists Ye as well as their children to be in the promotional video. Scott and Ye’s kids are of course cousins and by incorporating the family into the campaign video, Scott is goes back to his familial roots showing what truly matters.
The apparel collection comes in three color variations, arriving in the earthy tones that have now become a signature to Scott. In shades of brown, tan and cream tones, the collection includes premium heavyweight cotton cut-n-sew sprayed short sleeved, muscle and rib-cage T-shirts, each featuring heavy wash and water based screen print graphics. A pullover hoodie with an extreme distressed screen print and embroidery details as well as a black full-zip hoodie and co-branded cream and brown pull-over hoodies each made from heavy-weight fleece, with an allover wash and tonal embroidery are also available alongside the fleece pants in green and black. T-shirts are also-co-branded as well as T-REXX biker gloves, leather belt with oval buckle and metal rivets, 100% cotton Journey Hat with metal rivets, 100% cotton T-REXX Jacquard sock-pack, and leather T-REXX coin pouch featuring keychain with beaded details and rivets.
The Travis Scott x Jordan Signature Apparel Collection is now available online at Travis Scott.
